Dr. Scott Goldman: Athletic Intelligence Quotient (AIQ)

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Welcome to the Keiser Human Performance Podcast.

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The goal of this podcast. is to educate and inspire you to make the most of your

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journey in health and performance.

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Each episode will provide an in-depth discussion on a specific topic related to human performance.

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If you're a growth-minded individual seeking knowledge and better solutions,

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this podcast is for you. We're glad you're listening in, and we're excited to learn alongside

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you. My name is Gabe Durman, and I'm alongside my co-host,

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Todd Tooken. On this episode, we're joined by Dr.

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Scott Goldman. Scott currently serves as a performance. psychologist for the defending champion Golden State

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Warriors. For over 20 years

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professionally, he's provided mental

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health, wellness,

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and performance. optimization for professional athletes from all major sports,

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Olympic

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gold medalists, and

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world record holders. He's the creator of the Athletic Intelligence Quotient, known as AIQ, a mental analytics assessment used by

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sport organizations to identify performance-specific intellectual abilities

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and optimize player development.

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In this conversation,

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which includes some one-liners from Scott and maybe a couple

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movie quotes, we' discuss the inception and implementation

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of AIQ. Towards

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the end of the episode, Dr. Goldman. shares some exciting research related to AIQ

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and the correlation to on-field performance.

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To learn more about Scott and the AIQ,

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you can follow @athleticintelq

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on

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Twitter or visit athleticintel.com.

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We enjoyed our conversation and hope you will too.

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Scott,

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thank you for being with us here today.

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Uh, before we get into some of the things related to the AIQ,

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we heard

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through the grapevine that you spent some time last week in Albuquerque at a balloon festival.

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We got a lot to talk about today. We got a lot to talk about today,

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but before we start, we gotta know, how was the balloon

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festival? It, it... Honestly, it's an amazing

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thing. Um, being born and raised in, uh, Albuquerque,

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New Mexico, uh, the Balloon Fiesta, which is the world's largest

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balloon festival, hot air balloon festival,

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it's just part of my DNA.

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So, you know, when people talk about comfort food or what, what it's like going home and all that,

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well,

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for me, going home is having a breakfast burrito with green chili

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from Hatch,

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uh, and watching some hot air balloons lift off. It was an amazing experience. The only other person that I

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really know well that comes from the Albuquerque Sport Hall of Fame would be Tommy Shepherd, the, the president

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for the Washington Wizards. So he and I will often exchange,

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you know, Hatch green chili stories and Balloon Fiesta

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experiences. Did you go up in a

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hot air balloon?

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Did I go

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up in one? Yeah.

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Uh, yeah, I have gone up in hot air balloons on several occasions. I've got some buddies that pilot them

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and, you know, one of them, humble brag, one of my friends who's supremely talented, his name's Brad

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Rice, he

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can navigate and he'll have the gondola, the bottom part of the balloon, hit the Rio Grande

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River, and, and which is a really hard thing to do, because the Rio Grande River

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will kind of drag the balloon. So he touches down, splashes, and then goes up. It's, it's an amazing experience.

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Uh, Todd and I may have to join

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you next time. You know what? You're welcome. I would, I would be honored to share the experience with you

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and anyone else who's listening. Yeah, that sounds epic. We definitely need to make it down

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there.

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For sure. All right.

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Well, I'm excited to get into this today and, you know, your path to where you are now with the

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Golden

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State Warriors. is impressive and includes a number of stops among several collegiate and professional organizations.

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As you reflect on your journey,

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what are some of the significant moments or pivot points that stand out to you and

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helped you get to where you are today? Oof. That is a heavy question. Uh, we're, we're coming out of

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the gates running. Um,

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you know, I get contacted at least once or twice a week from folks saying like, "Hey, how do you

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get a job like yours?" kind of thing, and, and I'm very grateful and lucky and fortunate to

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have that kind

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of job. But one of the things that I say to a lot of

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people is, like, I, I don't know if I could replicate it. Like, I

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don't know... It, it's really weird. I'm not even sure I know what I did to get

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to the spots that I got

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to. So for example, um, the last five jobs

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that I've held,

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um...

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Let's see. Currently, Golden State Warriors, Chicago

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Cubs, Washington Wizards,

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um, Miami Dolphins, and Detroit Lions.

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All five of those teams created a position

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for me, and it was not like I applied for the job or it was a job that I was

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looking for. Um, and, and so it's interesting because in all of those situations, it was someone of influence like

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a general manager or a head coach or a president

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saying,

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um, "I really like what

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you're telling me, and I wanna bring you on board because I think

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you'll make us better." And I'll be honest with you,

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I can't even recall what it was that I said to each and every single one of those different

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teams, um, that had that kind of impact.

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So I, I, I

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wish I could re- I, I wish I could figure it out, and then I'd probably try to recreate it

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more often. But if you're asking for, like, what were some career highlights

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or touch points, um, I was one of the first embedded psychologists in an athletic department at the collegiate level

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at the University

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of Arizona.

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Um, and so that was kind of a rare space.

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And then

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Dr.,

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uh, Brian Hainline and, and Mary Wolford of the NCAA asked

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me to help contribute to the mental health, task force and really help start this movement on mental health and

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well-being at that level. So I

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helped co-author the best practices and,

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and guidelines for the NCAA,

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which, um, drew a lot of attentionAnd then the University of Michigan,

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uh, brought me out and asked me to be their director

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of their, uh, embedded program, and that

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was a real honor. And then like I mentioned,

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it started to go and I migrated about seven, eight years ago into the pro space across those

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different teams, oftentimes working for multiple teams at the

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same time.

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Yeah, so,

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uh, you're on

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your journey, you're making

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stops

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at different, uh, organizations as you

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had mentioned, and we're definitely excited to learn about the Athlete Intelligence Quotient, which we'll call AIQ for short today.

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Uh, before we dive into the specifics of it,

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tell us a story of the genesis behind

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that. Uh, what stop were you at?

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What was your inspiration for developing this assessment

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tool? Yeah. Oh, man. Cool question. Thank you. Um, and it's interesting 'cause it almost bleeds into the previous

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question, which

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is like the AIQ

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helped

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give

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me an audience

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with, with, uh, teams and organizations

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that then led to me becoming onboarded.

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But then there's also been other times where my relationship with an organization

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or a team was an opportunity to introduce the AIQ to them.

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Um, so the AIQ and its origin story really

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starts

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... So, um, I have two PhDs, one's in clinical psychology, one's in school psychology,

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and then in addition to that, I did some advanced training in

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performance psychology and exercise science kinesiology,

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which might make me the stupidest smart guy you've ever met, or the smartest dumb guy you've ever met,

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'cause that's just a lot- ... of training.

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Um,

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but

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while I was earning the two PhDs,

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when I was in school psychology, it was a lot of intelligence theory. So think like learning disabilities,

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think about, you know, best practices for teachers and teaching mechanisms and helping the scholastic setting, right? Like teachers and

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learners, teachers and students, that kind

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of thing, and that relationship.

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And so while I was studying some of that

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theory, it was, and this is gonna tell you how old I am, the big debate was between Peyton Manning

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and

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Ryan Leaf, and it was like, who's the better quarterback? And what was interesting was,

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genetically speaking, like, Ryan Leaf had this rocket of

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an arm. He' was big, he was strong, he was fast. He was like everything that you look for in

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a prototype quarterback,

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but he really only had like

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one year of data. You know, like, he, he did, he had a very short sort of

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collegiate career. By

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contrast, you had Peyton Manning,

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who some questioned his arm strength and other,

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these other kinds of physical attributes, but they went, "Man, this guy just keeps winning,

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and he comes from a, you know, a Hall of Fame family," like his dad was a, a

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legend in, you know, New Orleans, et cetera. And so I just started to go, gosh, this is a really

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interesting question. I wonder how people are evaluating,

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um,

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talent and, and developing talent. And

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so this is gonna be such an oversimplified way of describing it, but I kinda concluded I think there's four

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buckets, right? So the first bucket is the physical. Are you strong? Are you fast? Are you

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agile? The second

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bucket

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is, um, experience.

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Like for example, you know what kind of point guard you're getting from Arizona. You know what kind of

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linebacker you're getting from Alabama. You know, what kind of systems do they run? The third bucket was intelligence,

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and that's really like,

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if you define sports as an unsolvable

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puzzle, which is kind of how I see it, right? It's this ever-evolving chaos.

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If sports is an unsolvable puzzle, what are the cognitive abilities you need to, to,

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to navigate that?

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So, you know, just to kind of go down that rabbit hole

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for a sec, it's kind of like,

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um,

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imagine you're a firefighter

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who has to kick open a door and then quickly scan points of emphasis of where to put

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the

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fire out, who to save and all that. Like, that's really complicated, especially if you're in live time. It also

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happens to be a very similar cognitive skill to a quarterback who drops back and is now reading the

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defense and the defensive

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coverage.

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So,

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um, I'm going, oh, and then the final bucket

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is personality,

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right? Like, you know, is this person

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gonna be a, a locker room poison? Is he gonna be somebody who makes our, our culture better? And that

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kind of stuff. Like, what does he bring from a human interaction standpoint?

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So,

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um,

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so

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while I was kind of germinating on these four buckets, I'm like, well, I'm not gonna measure physical,

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like that's someone else's domain.

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Experience, I'm not a coach,

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so that's also not my

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domain. But these two buckets, the personality and intelligence, that's the area that I, I think I can

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play in. Um,

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so at the time, I was getting trained at a place called the Albert

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Ellis Institute, which is a, a world-renowned,

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um,

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training facility, and Albert Ellis is considered like the Bill Belichick,

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if you will,

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of, uh,

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psychology. Um,

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one of the definite pillars of the industry.

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It's funny

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'cause having been trained by someone as legendary as him, and then going to a field like sports psychology where

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not very many people know him has been really an interesting experience. 'Cause I'm like, "Hey, this guy's really

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sharp, and I'm really honored to have sat

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at his feet." But it was while I was at the Albert Ellis Institute that I met my partner,

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Jim Bowman, and

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Jim and I, I kind of talked to him about this Ryan Leaf, Peyton Manning

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dilemma, and I go, "I, I,

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I don't know how intelligence is really being measured." And

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he goes, "You know, it's

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funny, 'cause this is something I've been working on a lot,

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and I think we could collaborate on this." So we spent 15

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years, and the first question that we solved

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or attempted

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to solve was: How do we define

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sport? And we defined

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sport as,

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um, that ever-evolving,

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constantly

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changing mechanism.And so we said, "Okay, where are the domains that we can study in addition to sport where that

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exists?" So we looked at military,

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firefighters, first responders, police officers,

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um,

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astronauts,

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and then not just one sport like football, but all

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sports. And after spending about 15 years doing that kind of research and analysis,

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we came up

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with four broad abilities and 10 narrow cognitive abilities

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that we think

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are most necessary to navigate

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that space. And

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that, we brought that to, uh... We brought that to the NFL back in 2012,

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and, um, it was really an interesting experience because,

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um,

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at the time, no one was really doing anything like this.

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And so it was really kinda neat to be the first. It was also

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a fun challenge to try to educate, 'cause people are going like, "I don't

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get it."

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And I said, "Well, you know that

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kid

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that, um, it doesn't make sense why he's successful? Like, he just doesn't

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look like a player, but then he gets out there and

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somehow gets

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the job done?" And they go, "Yeah."

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I go, "Well, I think he's doing it in a way that you're not measuring."

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And they're like, "Really? Like what?" And- and so, you know, just to give you a concrete

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example, in that 2012 draft,

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it was the first year that we, we, um,

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tested people. We noticed

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a direct,

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uh,

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inverse correlation between when players were selected and their AIQ,

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scores. Which if I were to kinda say it in, in a more digestible

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way, the higher the AIQ

00:13:48.108 --> 00:13:50.088
score, the later these guys are getting

00:13:50.108 --> 00:13:55.208
drafted. And Jim and I looked at each other and we were like, "Shoot, did we miss it? Like,

00:13:55.268 --> 00:13:58.898
maybe..." 'Cause if you think about it, the best players are the ones that get drafted early,

00:13:59.008 --> 00:14:02.228
not drafted late. So we're like, "Shoot, I think we're missing

00:14:02.288 --> 00:14:06.268
this." Well, five years later, we revisited the data,

00:14:06.708 --> 00:14:07.048
and we

00:14:07.108 --> 00:14:10.148
found though there was an inverse correlation to when

00:14:10.188 --> 00:14:15.008
they were drafted, there was a direct correlation to when they got on

00:14:15.028 --> 00:14:18.288
the field. So they got on the field earlier in their career,

00:14:18.608 --> 00:14:20.128
they stayed on the field longer,

00:14:20.708 --> 00:14:24.078
and they also, um, were more productive. We started to find things like

00:14:24.708 --> 00:14:27.348
a statistically significant correlation with rushing yards

00:14:27.708 --> 00:14:33.288
and interceptions and quarterback performance. You know, things like big plays and quarterback rating,

00:14:33.808 --> 00:14:35.028
and I mean, like, really meaningful

00:14:35.128 --> 00:14:39.008
statistics. So I think what we discovered was

00:14:39.368 --> 00:14:42.108
that the league was over-attenuating

00:14:42.428 --> 00:14:43.468
to the physical

00:14:44.208 --> 00:14:46.308
and missing out on this sort of cognitive

00:14:46.408 --> 00:14:51.058
piece. A- a- and, you know, one- thing that I, I kind of point out, and I appreciate you

00:14:51.058 --> 00:14:52.008
letting me kinda ramble

00:14:52.048 --> 00:14:52.618
here for a while,

00:14:53.368 --> 00:14:56.248
is you have to be...

00:14:56.288 --> 00:14:59.998
Like, it's kinda like an amusement park, right? Like, you have to be tall enough to ride

00:15:00.028 --> 00:15:00.528
the ride,

00:15:01.328 --> 00:15:06.948
right? So you can't take somebody with a strong AIQ. profile

00:15:07.028 --> 00:15:11.028
if they're 5'6" with a surgically reconstructed knee, which is what I am,

00:15:11.968 --> 00:15:12.968
um, and have

00:15:13.008 --> 00:15:18.058
me be, you know, have me play center for the Golden State Warriors. Like, that just doesn't

00:15:18.128 --> 00:15:21.448
work. Like, you have to be sp- you have to be tall, you have to be strong, you have to

00:15:21.508 --> 00:15:24.028
be athletic. In, in other words, you have to have all

00:15:24.088 --> 00:15:24.888
four buckets.

00:15:25.648 --> 00:15:27.188
Um, it's just a matter of,

00:15:28.048 --> 00:15:29.208
uh, what we discovered

00:15:29.288 --> 00:15:31.108
was people were kinda

00:15:31.168 --> 00:15:33.988
measuring, you know, maybe three of the four or two of

00:15:34.028 --> 00:15:38.428
the four, and then they couldn't figure out why they were missing the mark.

00:15:39.568 --> 00:15:43.428
Um, like, one specific story I remember with one of the teams we were contracted

00:15:43.488 --> 00:15:49.008
with, they absolutely loved this wide receiver in college, and he was

00:15:49.868 --> 00:15:50.448
physically,

00:15:51.048 --> 00:15:51.228
like,

00:15:51.528 --> 00:15:54.218
fast, and he could jump, and I mean, he was amazing.

00:15:55.448 --> 00:15:56.988
But the game film showed he only ran

00:15:57.028 --> 00:16:01.957
three routes, and a lot of the coaches were just in love. They were like, "Wait till we get him

00:16:02.008 --> 00:16:03.068
in our system."

00:16:03.508 --> 00:16:05.208
We're... 'Cause they ran a multiple route

00:16:05.508 --> 00:16:06.618
option design,

00:16:07.288 --> 00:16:10.068
which really has a lot to do with, you know, the wide receiver and the quarterback having

00:16:10.088 --> 00:16:12.048
to be on the same page. You know, it's like, "Hey, we

00:16:12.168 --> 00:16:17.088
scan. We do a pre-snap read of the defense, what the defense is, is trying to show

00:16:17.188 --> 00:16:21.008
us, and then we make a decision of which route to run based off that." So they

00:16:21.028 --> 00:16:26.457
were like, "Wait till we get him in our offense, which is a lot more sophisticated and confusing, and his

00:16:26.468 --> 00:16:28.028
physical attributes, he'll be even more

00:16:28.108 --> 00:16:31.308
open." And so I,

00:16:31.948 --> 00:16:31.988
you

00:16:32.028 --> 00:16:34.048
know, said, "Look, so you got this

00:16:34.108 --> 00:16:39.208
bucket, but you don't have this experience bucket. You got the physical bucket, but you don't have the experience

00:16:39.268 --> 00:16:40.008
bucket 'cause you only have,

00:16:40.488 --> 00:16:40.728
um,

00:16:41.208 --> 00:16:41.988
three routes

00:16:42.228 --> 00:16:44.048
of film." You know, he ran basically

00:16:44.088 --> 00:16:46.188
a post, a skinny, and a go.

00:16:46.268 --> 00:16:46.888
That was it.

00:16:47.428 --> 00:16:50.508
And I said, "If we look at his intelligence score, his AIQ

00:16:50.568 --> 00:16:52.898
score, it shows that it's kinda

00:16:53.088 --> 00:16:55.048
low." And

00:16:56.188 --> 00:17:00.968
we said his personality was something that was kind of a push. Like, he wasn't a hard

00:17:01.048 --> 00:17:03.108
worker, but he also wasn't locker room

00:17:03.148 --> 00:17:05.088
poison. So we said this is

00:17:05.127 --> 00:17:08.468
a non-factor. This is an absolute bonus.

00:17:09.348 --> 00:17:11.108
This is also a mystery,

00:17:11.548 --> 00:17:12.147
the, the,

00:17:12.528 --> 00:17:13.048
you know, the

00:17:13.108 --> 00:17:15.268
experience bu- And the intelligence part

00:17:15.328 --> 00:17:16.867
is saying, yeah, he might

00:17:17.008 --> 00:17:22.048
struggle. So now this was a huge debate in the building. Do we take this guy

00:17:23.248 --> 00:17:24.917
hoping that he can understand this

00:17:25.008 --> 00:17:27.048
offense, or do we let him

00:17:27.167 --> 00:17:27.647
go

00:17:28.248 --> 00:17:36.108
because maybe he's only a three-route guy, and once he goes up against competition that's as big, strong, and fast

00:17:36.148 --> 00:17:36.268
as

00:17:36.368 --> 00:17:39.508
him, his biggest asset will now all of a sudden be negated?

00:17:40.488 --> 00:17:43.028
And that was our dilemma that we had to decide.

00:17:45.088 --> 00:17:46.018
What did they decide to

00:17:46.108 --> 00:17:47.948
do? Uh, they

00:17:48.008 --> 00:17:54.928
passed on him, and, uh, and there was a couple of coaches that were really disappointed and

00:17:55.048 --> 00:18:00.008
frustrated until he went to a team with a similar kinda scheme.

00:18:01.128 --> 00:18:01.388
And

00:18:01.468 --> 00:18:07.228
he was, unfortunately for him and the team that drafted him, he was pretty unsuccessful. So it was like, again,

00:18:07.728 --> 00:18:10.668
this missing bucket that not a lot of teams are measuring

00:18:11.508 --> 00:18:19.362
was where the answer lied.And he ended up not getting a second contract in the league and not really producing

00:18:19.472 --> 00:18:19.712
very

00:18:19.732 --> 00:18:25.852
well. Yeah, I like where you started at first when you just started with the overall zoom out and say,

00:18:25.882 --> 00:18:26.942
"Okay, what's the definition of

00:18:27.012 --> 00:18:31.912
sport?" Right? Like, okay, it's ... We, we agree that it's this ever-evolving unsolvable

00:18:32.012 --> 00:18:34.322
puzzle, and then from there, your four buckets.

00:18:34.972 --> 00:18:38.072
And I think when you would ask a lot of people, "Hey, what's important for a receiver, important

00:18:38.092 --> 00:18:43.432
for a football player?" You hear, like, power, speed, like, quickness, like... But you've identified these four buckets

00:18:44.032 --> 00:18:44.312
then

00:18:44.852 --> 00:18:46.252
after you've, uh, defined

00:18:46.912 --> 00:18:48.032
what sport is, and then

00:18:48.092 --> 00:18:50.052
from there, you get

00:18:50.112 --> 00:18:56.132
into the AIQ and some of the things that the AIQ is assessing. You had mentioned that you have these

00:18:56.212 --> 00:18:59.472
four broad abilities, uh, within AIQ,

00:18:59.632 --> 00:19:04.012
so as much as you're willing to share in terms of the broad abilities, and if you even

00:19:04.072 --> 00:19:06.052
wanted to dive into the narrow abilities, which I believe you

00:19:06.092 --> 00:19:11.282
said there's 10 of those, break it down for us. What is AIQ measuring, and how did you decide on

00:19:11.332 --> 00:19:16.912
those specific abilities? Yeah. Well, first and foremost, I give my, my partner, Jim Bowman, a

00:19:17.012 --> 00:19:17.692
ton of credit.

00:19:18.072 --> 00:19:24.372
You know, I mean, h-e-he-he if, if I'm the heart of the organization, he's the brains of the organization.

00:19:24.432 --> 00:19:28.092
I mean, what an incredible per-person to team up with with

00:19:28.192 --> 00:19:29.132
this. And,

00:19:29.532 --> 00:19:34.072
you know, another addition to, to our team that happened later on was a, a young

00:19:34.512 --> 00:19:37.272
profe- an early career professional named Alex Auerbach,

00:19:37.772 --> 00:19:44.092
who I met when he was a, a grad student. Um, no, sorry, an undergrad student. He was a GA

00:19:44.892 --> 00:19:48.692
football coach at Arizona who wanted to be a sports psychologist,

00:19:48.812 --> 00:19:52.152
and he helped contribute to the evolution of our test,

00:19:52.252 --> 00:19:57.212
of the AIQ, and he's now currently with the Toronto Raptors. He's their director of mental health and wellness.

00:19:57.292 --> 00:19:57.432
So,

00:19:58.172 --> 00:19:59.672
um, uh,

00:19:59.672 --> 00:20:04.192
you know, I'm happy to go into the details of the test, but I would be remiss to say

00:20:04.312 --> 00:20:11.292
I think one of the secrets of what makes the AIQ so successful is the people that have contributed

00:20:11.372 --> 00:20:11.712
to it

00:20:12.092 --> 00:20:16.042
are really talented people. Like, Jim Bowman and Alex Auerbach are

00:20:16.072 --> 00:20:19.412
just amazing, uh, people to, to, to collaborate

00:20:19.492 --> 00:20:23.212
with. Um, the four broad abilities are broken down like this,

00:20:23.472 --> 00:20:26.972
um, and sometimes the way I like to describe it or explain it to

00:20:27.052 --> 00:20:30.992
people is if you think about the 10 narrow abilities

00:20:31.012 --> 00:20:31.672
as being,

00:20:32.052 --> 00:20:34.552
um, houses in a community,

00:20:35.392 --> 00:20:39.292
and then you've got the four broad abilities as being neighborhoods,

00:20:39.892 --> 00:20:45.092
and then you have, um, the full scale score, which is the overarching community,

00:20:45.832 --> 00:20:46.012
um,

00:20:46.732 --> 00:20:49.092
that's kind of like a neat way to do it. Or sometimes I'll say it's

00:20:49.112 --> 00:20:52.312
kind of like the full scale score is like the United States of America.

00:20:53.021 --> 00:21:01.012
The four broad abilities are states, Alabama, California, Texas, Florida, and then the narrow abilities are cities.

00:21:01.652 --> 00:21:01.852
So

00:21:02.892 --> 00:21:03.932
i-in America, we

00:21:04.012 --> 00:21:07.412
all have, say, like, the same concept of pizza,

00:21:07.732 --> 00:21:08.992
and I might just be using this example

00:21:09.072 --> 00:21:12.432
because I'm hungry, but we all have the same example of pizza,

00:21:13.492 --> 00:21:19.532
but a slice of pizza in New York City is very, very different than a slice of pizza in California,

00:21:20.512 --> 00:21:25.202
but then there's also this unique variance. Like, for example, a slice of pizza in New York City,

00:21:25.812 --> 00:21:29.062
even though it's still New York, is very, very different than

00:21:29.092 --> 00:21:35.372
Buffalo. So the four broad abilities are visual-spatial processing,

00:21:35.872 --> 00:21:40.992
the ability to kind of like scan and know where you are and kind of process what's

00:21:41.032 --> 00:21:41.712
going on.

00:21:42.072 --> 00:21:48.932
Um, you know, that includes things like being able to see the flow of the game evolve as it does

00:21:48.992 --> 00:21:54.092
in live time, knowing where things are happening next, that kind of stuff, knowing where you are in relation

00:21:54.132 --> 00:21:57.112
to other people, and then finding an efficient route to get there.

00:21:58.092 --> 00:22:00.252
Uh, the second broad ability is reaction

00:22:00.332 --> 00:22:05.052
time, and reaction time is a stimulus response kind of thing. So think

00:22:05.392 --> 00:22:05.992
starter pistol

00:22:06.052 --> 00:22:08.332
goes off, and runner goes,

00:22:08.692 --> 00:22:08.972
or,

00:22:09.072 --> 00:22:11.152
um, you know, in football,

00:22:11.632 --> 00:22:11.772
it's

00:22:12.532 --> 00:22:12.752
the,

00:22:13.532 --> 00:22:15.072
the quarterback gives a hard count,

00:22:15.552 --> 00:22:17.032
and the defensive or

00:22:17.092 --> 00:22:22.252
the edge rusher, uh, goes after the quarterback. So our reaction time is broken

00:22:22.292 --> 00:22:27.912
down simple, bang, bang, but we also have a separate one where false information is

00:22:28.012 --> 00:22:31.092
present. So going back to the hard count

00:22:31.132 --> 00:22:33.172
example, um, if,

00:22:33.252 --> 00:22:36.342
if someone's more susceptible to jumping offsides,

00:22:36.912 --> 00:22:43.152
that can be an issue because when false information is present, their reaction time is significantly altered.

00:22:43.952 --> 00:22:47.032
We don't just measure speed of reaction time. The other thing that we do is we measure

00:22:47.152 --> 00:22:52.512
accuracy. Uh, I'm not aware of any other measure right now that's doing that, and I think that's an important

00:22:52.532 --> 00:22:59.852
distinction. So one of the things we discovered was a signifi- a statistically significant correlation with pre-snap penalties in offensive

00:22:59.892 --> 00:23:03.132
linemen regarding their reaction time accuracy,

00:23:04.192 --> 00:23:06.052
so false starts, for example, which makes

00:23:06.092 --> 00:23:08.012
sense. Uh, the third one

00:23:08.052 --> 00:23:11.032
is decision-making, the ability to make quick and accurate decisions,

00:23:11.832 --> 00:23:16.342
and then the fourth one is learning efficiency, the ability to download and recall information.

00:23:17.272 --> 00:23:18.032
So,

00:23:18.092 --> 00:23:19.992
you know, I wish that

00:23:20.052 --> 00:23:24.532
it was simple because then it would be easier to sort of explain,

00:23:25.612 --> 00:23:31.092
but cognitive functioning is really complicated. How people go about solving that puzzle

00:23:31.812 --> 00:23:33.012
is really difficult,

00:23:33.392 --> 00:23:33.512
and

00:23:33.652 --> 00:23:33.852
so,

00:23:34.212 --> 00:23:39.252
um, to really do it right and to provide the kind of depth and breadth

00:23:39.352 --> 00:23:39.772
of it,

00:23:40.812 --> 00:23:45.032
um, requires some deep dive explanation. But what's kind

00:23:45.072 --> 00:23:45.822
of nice is, um,

00:23:46.152 --> 00:23:51.332
with the AIQ, we talk about not just, um, sport-specific

00:23:52.092 --> 00:23:55.232
examples and terminology but also position-specific.

00:23:55.792 --> 00:23:58.072
So when we provide the analysis and recommendations on our

00:23:58.132 --> 00:24:04.172
report, we're saying like, "This is what spatial awareness means for a running back. This is what spatial awareness means

00:24:04.192 --> 00:24:07.032
for a linebacker, and this is what spatial awareness means for

00:24:07.112 --> 00:24:09.001
a quarterback." And

00:24:09.032 --> 00:24:10.072
those, those,

00:24:10.132 --> 00:24:11.672
um, definitions

00:24:12.092 --> 00:24:12.432
and,

00:24:12.532 --> 00:24:15.392
uh, and analysis and recommendations,

00:24:15.832 --> 00:24:22.132
they came from me working in the industry for 25 years-Alex working in the industry, you know, for

00:24:22.492 --> 00:24:26.052
how long he's been in, and also the, the coaches that I've worked with. So,

00:24:26.652 --> 00:24:31.092
uh, football coaches, basketball coaches, hockey coaches, soccer coaches, baseball

00:24:31.192 --> 00:24:31.672
coaches,

00:24:32.412 --> 00:24:37.042
uh, from the different places that I've worked, Arizona, Michigan, the NFL, Major

00:24:37.072 --> 00:24:37.752
League Baseball,

00:24:38.092 --> 00:24:40.092
NBA, have all helped contribute.

00:24:40.192 --> 00:24:40.372
So,

00:24:41.012 --> 00:24:41.992
um, something

00:24:42.012 --> 00:24:44.172
that I'm really proud of that we've

00:24:44.232 --> 00:24:52.051
done is we've been able to translate these complicated concepts into really easy and digestible

00:24:52.152 --> 00:24:57.292
ways. Because in addition to it being a talent identification tool,

00:24:58.272 --> 00:25:00.472
it's really meant to be a development

00:25:00.592 --> 00:25:04.112
tool. So it's like, okay, what do we do with this guy now that we

00:25:04.172 --> 00:25:08.302
have him? The same way we might not ask someone who's 5'6", myself,

00:25:08.812 --> 00:25:09.172
to play

00:25:09.232 --> 00:25:13.152
center, is the same way we might ask somebody with bad spatial

00:25:13.192 --> 00:25:14.952
awareness to be

00:25:15.032 --> 00:25:19.152
a winger. Yeah. I like

00:25:19.212 --> 00:25:22.192
the, uh, analogy of the US

00:25:22.632 --> 00:25:26.112
states and then cities within that. And then as you were talking, I was thinking about like, man,

00:25:26.152 --> 00:25:30.092
does Scott just, like, watch sports in a totally different way? Like, when there's a false start, he's like, "Yep,

00:25:30.252 --> 00:25:30.332
oh,

00:25:30.432 --> 00:25:34.112
I... You know." Yeah, saw that coming. We've test- yeah, we've tested that guy,

00:25:34.172 --> 00:25:36.992
like You know what's funny is it's actually

00:25:37.052 --> 00:25:39.972
the opposite. Uh, I actually will have coaches

00:25:40.072 --> 00:25:42.032
sometimes contact

00:25:42.072 --> 00:25:47.092
me describing AIQ moments within the game. So there was a Super

00:25:47.172 --> 00:25:51.072
Bowl where one of the defenses, um, their linebacking

00:25:51.152 --> 00:25:53.102
corps, as a collective,

00:25:53.452 --> 00:25:59.372
the AIQ data suggested for each of them, a- and again, as a collective, that they might be susceptible

00:25:59.392 --> 00:26:00.352
to misdirection.

00:26:01.072 --> 00:26:02.112
And the offense

00:26:02.432 --> 00:26:05.452
that was going against them in the Super Bowl did a misdirection

00:26:05.572 --> 00:26:11.072
play, a pretty well-known one. Again, I'm gonna keep it kind of vague just to honor, um,

00:26:11.472 --> 00:26:14.992
the integrity of, of the individuals who are participating, but it was a pretty well-known

00:26:15.032 --> 00:26:16.192
and significant one in the Super

00:26:16.272 --> 00:26:22.352
Bowl. And all of a sudden I got, like, two or three texts from coaches that were not in the

00:26:22.392 --> 00:26:23.112
game

00:26:23.172 --> 00:26:30.012
going, "That's the AIQ. They're making this- they're using misdirection on those line... That's exactly, like, you know, what the

00:26:30.032 --> 00:26:32.032
data said." And that was kind of a cool moment,

00:26:32.492 --> 00:26:36.072
you know? There's been a couple of cool AIQ moments, uh, throughout,

00:26:36.572 --> 00:26:36.712
uh,

00:26:37.152 --> 00:26:38.972
its inception that have been really

00:26:39.012 --> 00:26:42.392
neat, and that was one of them. You hit on the four,

00:26:43.852 --> 00:26:50.312
uh, broad abilities. Can you give us an example of one narrow ability? One or two. Sure. Um, so,

00:26:50.392 --> 00:26:51.192
uh, spatial awareness.

00:26:52.812 --> 00:26:54.942
Uh, spatial awareness is knowing where you are in

00:26:55.012 --> 00:26:57.032
relation to key

00:26:57.072 --> 00:27:00.392
landmarks, other people, teammates, opponents.

00:27:00.952 --> 00:27:01.132
So,

00:27:01.572 --> 00:27:05.072
you know, imagine... Sometimes I call it kind of like the piñata test.

00:27:05.452 --> 00:27:06.612
So it's kind of like imagine

00:27:06.992 --> 00:27:08.112
you're spun around,

00:27:08.532 --> 00:27:12.172
and then you gotta recalibrate where you are in relation to things and then,

00:27:12.212 --> 00:27:13.532
you know, kind of whack the piñata.

00:27:14.192 --> 00:27:20.192
That's what spatial awareness is, and I, I have found that to be incredibly valuable across all sports

00:27:20.252 --> 00:27:22.061
that we're involved and engaged in,

00:27:22.112 --> 00:27:25.052
whether it's, you know, y- y, you know, the English Premier League,

00:27:25.472 --> 00:27:27.452
or rugby in New Zealand,

00:27:27.812 --> 00:27:28.112
or,

00:27:28.272 --> 00:27:29.192
um, you know,

00:27:29.552 --> 00:27:31.112
uh, football in America,

00:27:31.212 --> 00:27:31.752
NFL,

00:27:32.152 --> 00:27:32.952
or NBA.

00:27:33.412 --> 00:27:34.992
Because, like, like, let's just use the

00:27:35.032 --> 00:27:38.052
NBA as an example. Spatial awareness is really about

00:27:38.092 --> 00:27:47.132
floor spacing. So let's just say hypothetically there's a team that has a really dominant player who's constantly in motion,

00:27:47.532 --> 00:27:49.032
creates a lot of chaos

00:27:49.512 --> 00:27:49.972
because of

00:27:50.032 --> 00:27:52.222
how, how he can shoot from anywhere

00:27:52.612 --> 00:27:56.212
and is really good at just running all over the place and getting open.

00:27:57.292 --> 00:27:59.512
That kind of chaos is hard to defend,

00:27:59.932 --> 00:28:01.032
but as a teammate,

00:28:01.512 --> 00:28:04.092
you've gotta make sure that you're not getting in his way,

00:28:05.112 --> 00:28:08.372
and you also have to be sure that you're available for a kick-out pass

00:28:08.912 --> 00:28:09.372
because

00:28:09.912 --> 00:28:12.992
y- it's important for you to find kind of like the holes and the gaps out there.

00:28:13.052 --> 00:28:14.552
So that floor spacing

00:28:15.152 --> 00:28:16.552
and that spatial awareness

00:28:16.912 --> 00:28:18.372
can be a really valuable

00:28:18.852 --> 00:28:25.092
component that complements a player who... 'Cause again, if you get lost as to where you are as he's

00:28:25.132 --> 00:28:26.032
running around, you could get

00:28:26.052 --> 00:28:30.652
in his way, or you could be in, in a, in a spot where you think you're open but you're

00:28:30.672 --> 00:28:31.292
really not.

00:28:33.152 --> 00:28:38.512
Yeah, totally. I, I love the appreciation, like, as you talk about this, the appreciation for, like, all of the

00:28:38.572 --> 00:28:44.032
small things that are involved in sport and all, and how all those things are affecting each other, and how

00:28:44.092 --> 00:28:46.192
all those are intertwined. It's really nice to hear and listen

00:28:46.232 --> 00:28:50.132
to. Um, our understanding is that the AIQ can be implemented

00:28:50.172 --> 00:28:55.102
any time. This can be something that's during the pre-draft process, which you've talked about a little bit, then

00:28:55.132 --> 00:29:00.202
you also just mentioned that it's really used for development, and then even beyond that, analytics.

00:29:01.212 --> 00:29:03.012
So two parts to this question. My first

00:29:03.112 --> 00:29:09.172
is how broad is AIQ in terms of the people that you're testing? Is this only athletics?

00:29:09.232 --> 00:29:15.412
Is this across all sports? Is there another, um, area and population that you're seeing with AIQ?

00:29:16.052 --> 00:29:16.132
And

00:29:16.172 --> 00:29:22.252
then how are you seeing it best implemented, like pre-draft process, development, analytics?

00:29:22.572 --> 00:29:25.892
Is any one of those, would you say, more important, or are they just kind of all

00:29:26.032 --> 00:29:28.032
used together? Whoo.

00:29:28.372 --> 00:29:28.872
Uh, all right.

00:29:29.092 --> 00:29:31.942
Good questions. Um, so we are in

00:29:32.032 --> 00:29:35.172
all five professional leagues in the United States.

00:29:36.492 --> 00:29:36.692
Um,

00:29:37.252 --> 00:29:41.272
we're with some teams in Europe. We're with some teams in New Zealand. We're with some teams in Australia.

00:29:42.272 --> 00:29:42.472
Um,

00:29:42.972 --> 00:29:48.092
but to your point, outside of sport, we've now migrated, like, there's a fire department in Colorado

00:29:48.132 --> 00:29:51.992
that's using us. There's a special forces unit in the military that's using us.

00:29:52.092 --> 00:29:54.152
There's, um, s- there's some

00:29:54.172 --> 00:29:54.672
pilots

00:29:55.072 --> 00:29:56.072
that are, that are,

00:29:56.312 --> 00:29:56.912
uh... There's a,

00:29:57.492 --> 00:29:59.092
a unit of

00:29:59.132 --> 00:30:00.872
air f- um, air,

00:30:01.092 --> 00:30:05.032
air... I gotta think how to say this, um, and still maintain some of their,

00:30:05.632 --> 00:30:06.212
uh, privacy.

00:30:06.232 --> 00:30:06.692
The, some,

00:30:07.172 --> 00:30:12.172
uh, pilot... I'll just use the word pilots. There's some, uh, fighter

00:30:12.252 --> 00:30:13.892
pilots that, uh,

00:30:14.112 --> 00:30:18.312
are using it. And, um, we've actually also been contacted by some medical schools,

00:30:18.712 --> 00:30:20.972
um, and so we're in discussions with, with some of them.

00:30:21.072 --> 00:30:27.084
So I think what's really kind of cool is-Once you say, "Hey, what are the cognitive abilities

00:30:27.744 --> 00:30:29.884
for tackling

00:30:30.024 --> 00:30:39.064
a unsolvable puzzle, mutating puzzle?" It can be used in a lot of different forums and formats. Um, the

00:30:39.124 --> 00:30:42.004
second part of your question is, you know, where is the best space

00:30:42.044 --> 00:30:43.964
for it? You know, we've

00:30:44.064 --> 00:30:53.034
always, um, focused on providing a high fidelity of information. You know, you can't really visually see intelligence the way

00:30:53.044 --> 00:30:55.414
you can visually see someone run a forty-yard

00:30:55.544 --> 00:31:00.074
dash. So we said, "Look, we just gotta make sure that what we're measuring is

00:31:00.184 --> 00:31:04.064
accurate, and then what teams wanna use it for can be up to

00:31:04.104 --> 00:31:13.024
them." What has been a pleasant surprise is talent identification, right? Like, does this person fit? Development, okay, now

00:31:13.044 --> 00:31:15.184
that we know who he is, how do we get the best

00:31:15.284 --> 00:31:17.364
out of him? Analytics,

00:31:17.584 --> 00:31:20.884
hey, you know, because intelligence is a genetically stable

00:31:21.004 --> 00:31:24.464
trait, it becomes a nice thing to factor into.

00:31:24.944 --> 00:31:29.343
In fact, um, you know, we've published a few academic white papers,

00:31:29.944 --> 00:31:33.094
which again, humble brag, I don't know any other measure that's done

00:31:33.184 --> 00:31:33.334
that,

00:31:34.284 --> 00:31:41.674
um, and shown statistically significant correlation with on-field performance. in not just one, but two major leagues, baseball, MLB, and

00:31:41.744 --> 00:31:51.824
NFL. But, uh, I've had several teams report to me that their analytics department has found more statistically significant

00:31:51.904 --> 00:31:54.104
correlation to performance

00:31:54.564 --> 00:32:00.254
than we found. 'Cause we just did the AIQ. What they did was is they combined the AIQ, with

00:32:00.364 --> 00:32:06.024
other measureables and came up with a more complicated formula, which I was like, "Oh, that's super cool that they'd

00:32:06.104 --> 00:32:06.304
found

00:32:06.364 --> 00:32:10.104
that." So I think all three of those domains are

00:32:10.204 --> 00:32:15.384
noteworthy. Going to the coaching domain for a second, the development domain,

00:32:16.084 --> 00:32:18.924
'cause I think that one's really exciting for me,

00:32:19.044 --> 00:32:23.944
um, it's twofold. One is, like, how do you teach them more efficiently? So

00:32:24.004 --> 00:32:27.084
just use a football, you know, in install

00:32:27.164 --> 00:32:30.224
meetings. Not everybody learns the same way,

00:32:30.844 --> 00:32:35.113
so one person might do much better at watching game film,

00:32:35.664 --> 00:32:38.224
and another person might do much better with walkthroughs.

00:32:39.124 --> 00:32:40.824
And so the AIQ can help us be

00:32:41.004 --> 00:32:44.134
more well-educated in designing

00:32:44.184 --> 00:32:47.044
how to teach each individual player most

00:32:47.084 --> 00:32:54.264
efficiently. And then the second development tool is making a decision about, you know, positional

00:32:54.304 --> 00:32:58.184
placement. So, uh, concrete example, when I was at the University

00:32:58.204 --> 00:32:58.924
of Michigan,

00:33:00.044 --> 00:33:03.324
Coach Fish, uh, Jed Fish, who's now the head coach at Arizona,

00:33:04.184 --> 00:33:07.004
super brilliant mind, great person to really... I really enjoyed

00:33:07.044 --> 00:33:07.774
working with him.

00:33:08.744 --> 00:33:15.884
Uh, he asked me about a wide receiver. He said, "We have this wide receiver who is amazingly fast,

00:33:16.164 --> 00:33:16.984
unbelievably physically

00:33:17.064 --> 00:33:23.044
gifted, but just can't quite do what I'm asking him to do in our passing game."

00:33:24.164 --> 00:33:26.124
So what... So we looked at the AIQ data,

00:33:26.504 --> 00:33:26.544
and

00:33:26.584 --> 00:33:31.264
I said, "Okay, here's what I think it would take to get him to comprehend the playbook."

00:33:32.824 --> 00:33:33.004
But it

00:33:33.064 --> 00:33:37.824
was effortful, and there was a debate where Coach Fish was like, "I don't know if I can put that

00:33:37.904 --> 00:33:41.884
kind of time in the individual. What else you got? 'Cause we don't wanna cut this guy. He's just too.

00:33:41.924 --> 00:33:42.064
much

00:33:42.084 --> 00:33:43.944
of an athlete." And I said,

00:33:44.024 --> 00:33:47.044
"Well, I think if you made him a defensive

00:33:47.144 --> 00:33:50.824
back and just had him be a cover cat,

00:33:51.084 --> 00:33:55.084
you know, just basically, you know, you're on eighty-nine, wherever eighty-nine goes,

00:33:55.124 --> 00:33:59.284
you go with him, then a lot of this cognitive stuff,

00:33:59.984 --> 00:34:00.944
um, won't slow

00:34:01.004 --> 00:34:05.024
him down." And so that's what they ended up doing. He ended up getting drafted in I think it

00:34:05.034 --> 00:34:07.464
was, like, the third or fourth round and had a pretty sustainable

00:34:07.524 --> 00:34:10.384
career. So the thing that I love

00:34:11.724 --> 00:34:14.083
about the application of the AIQ, when it's used

00:34:14.143 --> 00:34:14.664
that way is

00:34:15.524 --> 00:34:20.063
it, it eliminated the frustration that can happen. I've never met a coach that wants

00:34:20.103 --> 00:34:21.204
to mother F

00:34:21.264 --> 00:34:23.043
a player or enjoys it. I've

00:34:23.083 --> 00:34:26.004
never met a player who wants to be mother F'd

00:34:26.063 --> 00:34:26.704
and enjoys it.

00:34:27.184 --> 00:34:29.534
So with this kind of information,

00:34:30.004 --> 00:34:32.043
we eliminated that fight,

00:34:32.744 --> 00:34:37.984
because sometimes people will make the assumption that the guy is lazy or the guy doesn't work,

00:34:38.004 --> 00:34:38.994
when it's like, he's not

00:34:39.024 --> 00:34:43.143
lazy, he's just not able to process what you're telling him.

00:34:44.103 --> 00:34:44.204
So

00:34:44.224 --> 00:34:48.123
we eliminated that. The second thing that we did was is we found a better fit,

00:34:48.984 --> 00:34:49.964
which led to the

00:34:50.004 --> 00:34:51.984
head c- which led to the position coach,

00:34:52.143 --> 00:34:57.063
Coach Fish, being more successful, 'cause he can now focus more of his time and attention on those that could

00:34:57.143 --> 00:35:00.164
execute. And it also led to the player

00:35:00.684 --> 00:35:07.554
being in a situation where he could naturally grow and blossom. And ultimately, like, both of them have had successful

00:35:07.744 --> 00:35:08.504
careers.

00:35:08.954 --> 00:35:14.184
And I'm not saying that this moment was the catalyst of their individual successful careers. Like, there's way

00:35:14.264 --> 00:35:19.764
more that goes into all of that, and I wanna be respectful of all the different influences, like the strength

00:35:19.864 --> 00:35:22.134
coach and the nutritionist and everybody

00:35:22.184 --> 00:35:22.504
else.

00:35:23.024 --> 00:35:23.804
But I think,

00:35:24.224 --> 00:35:24.444
um,

00:35:25.084 --> 00:35:27.544
someone told me this, like, in the world of business,

00:35:28.384 --> 00:35:33.034
every business transaction is kind of a minor miracle, 'cause there's a thousand things that can go wrong,

00:35:33.164 --> 00:35:36.984
and you only need one to cause the deal to be broken. I think it's the same thing

00:35:37.024 --> 00:35:42.044
in sports, right? Like, there's just a thousand things that can go wrong, and it just takes one,

00:35:42.344 --> 00:35:43.104
an injury

00:35:43.404 --> 00:35:43.684
or

00:35:44.124 --> 00:35:45.044
a disagreement

00:35:45.164 --> 00:35:47.244
or, you know, a misalignment

00:35:47.304 --> 00:35:49.064
in attitude, like, all sorts of

00:35:49.104 --> 00:35:49.344
things.

00:35:50.164 --> 00:35:54.804
A- and you need to have everything be right in order to have that success. And so I think the

00:35:54.864 --> 00:35:58.284
AIQ really helps provide,

00:35:58.504 --> 00:36:03.324
um, an additional piece of information that helps ensure the success

00:36:03.824 --> 00:36:05.124
or a successful outcome.

00:36:06.984 --> 00:36:08.084
Absolutely. Appreciate

00:36:08.144 --> 00:36:09.004
that. And,

00:36:09.084 --> 00:36:13.984
um, a little bit interested about what it's like taking the assessment now. So let's give you a

00:36:14.004 --> 00:36:15.404
little bit of a hypothetical scenario.

00:36:16.044 --> 00:36:19.004
Uh, Todd and I are athletes going through the pre-draft process,

00:36:19.804 --> 00:36:22.164
and due to our unbelievably incredible physical

00:36:22.244 --> 00:36:25.014
gifts, uh, more so on Todd's end

00:36:25.044 --> 00:36:25.484
than mine

00:36:25.484 --> 00:36:28.004
- That sounds about right. Someone,

00:36:28.684 --> 00:36:33.464
someone in a front office has decided we might be a worthy investment. Uh, we're asked to take the AIQ,

00:36:33.624 --> 00:36:36.344
so we're ready to take it. What are we seeing?

00:36:36.704 --> 00:36:39.044
What are we doing? Help us understand what it's like

00:36:39.104 --> 00:36:41.008
taking the assessment. Well,

00:36:41.488 --> 00:36:42.028
again, so

00:36:42.088 --> 00:36:44.037
having been, you know, for

00:36:44.488 --> 00:36:45.188
well over 10

00:36:45.208 --> 00:36:48.068
years now helping teams identify

00:36:48.148 --> 00:36:54.728
talent in the draft, let me start, by saying the two of you clearly look like first-round picks regardless of

00:36:54.768 --> 00:36:57.468
what league we're talking about. I mean, it's a no-brainer-

00:36:57.468 --> 00:36:59.188
... why there's a debate.

00:37:00.048 --> 00:37:04.188
But let's kind of play this exercise out a little bit further and have a little bit of fun,

00:37:04.828 --> 00:37:10.128
'cause the Peyton Manning, Ryan Leaf example is not an outlier. You know? There is stats,

00:37:10.188 --> 00:37:16.098
I think it's only 47% or 51% of first-round quarterbacks end up not having successful

00:37:16.168 --> 00:37:21.968
careers, and so there's always this question mark of, like, okay, well, why did this one go and this one

00:37:22.028 --> 00:37:24.048
didn't? So let's say the

00:37:24.108 --> 00:37:25.988
two of you are now, in

00:37:26.028 --> 00:37:30.048
consideration, and we are... And we'll just make up a team,

00:37:30.088 --> 00:37:32.028
like the Albuquerque, Hot

00:37:32.068 --> 00:37:36.368
Air Balloonists- ... to bring it' full circle. The Albuquerque Hot Air Balloonists- Perfect

00:37:36.368 --> 00:37:40.008
... are an expansion program in the NFL, and they've been awarded the number one draft

00:37:40.048 --> 00:37:42.028
pick, and it's between Gabe and Todd.

00:37:43.248 --> 00:37:43.468
And

00:37:43.648 --> 00:37:43.948
so,

00:37:44.388 --> 00:37:44.548
uh,

00:37:45.167 --> 00:37:45.788
the dilemma

00:37:46.128 --> 00:37:52.048
is Gabe comes from a school that, has a long list of well-regarded

00:37:52.408 --> 00:37:55.128
quarterback and development of quarterbacks, and, I mean, it's

00:37:55.188 --> 00:37:58.088
just, that's a, just dominant quarterback school,

00:37:58.868 --> 00:38:00.028
and he looks great,

00:38:00.708 --> 00:38:03.068
and Todd actually comes from a place

00:38:03.428 --> 00:38:06.008
where no one's ever been really drafted very high

00:38:06.068 --> 00:38:08.998
before. But I mean, it's like he's just one

00:38:09.028 --> 00:38:09.788
of these guys, like,

00:38:10.748 --> 00:38:14.968
and see if you can figure out which quarterback I'm talking about right now. Maybe he comes from a

00:38:15.048 --> 00:38:18.108
small little town in California, a farm town.

00:38:18.568 --> 00:38:22.998
Ends up going to a university when no one else was interested in him, and now all

00:38:23.068 --> 00:38:25.978
of a sudden, you know, is one of the best quarterbacks in

00:38:26.008 --> 00:38:29.988
the league kinda thing. Um, so that's Todd's journey. So that's the

00:38:30.008 --> 00:38:30.568
comparable,

00:38:31.148 --> 00:38:31.348
right?

00:38:32.208 --> 00:38:34.008
Um, so to

00:38:34.068 --> 00:38:36.088
walk you through it, both of you would

00:38:36.168 --> 00:38:38.128
come in, and,

00:38:38.228 --> 00:38:39.988
uh, you'd each be given an

00:38:40.088 --> 00:38:46.048
iPad. You'd spend about 30 to 35 minutes taking the test. The AIQ is comprised of 10

00:38:46.088 --> 00:38:48.068
sub-tests. They take about two to three minutes in length

00:38:48.228 --> 00:38:48.508
each.

00:38:49.388 --> 00:38:53.168
And what I think both the players and the teams really

00:38:53.228 --> 00:38:53.928
appreciate

00:38:55.148 --> 00:38:55.688
is that

00:38:56.368 --> 00:39:01.948
the, that it's a series of games. It's a series of cognitive tasks. They look like Candy

00:39:02.028 --> 00:39:03.028
Crush, to

00:39:03.068 --> 00:39:07.908
be honest with you. Um, and I think the reason why both players and teams like that

00:39:08.028 --> 00:39:10.088
is it's not language-dependent,

00:39:10.468 --> 00:39:15.248
'cause if you think about sports, it isn't really language-dependent. It's not culturally dependent. So,

00:39:15.288 --> 00:39:19.048
you know, going back to those four buckets, the personality measures that exist

00:39:19.148 --> 00:39:22.288
out there, they are language-dependent, and they are culturally

00:39:22.308 --> 00:39:25.168
dependent, um, which, you know,

00:39:25.228 --> 00:39:31.188
is to say, like, how do you measure someone who might come from a small farm town in Iowa

00:39:32.028 --> 00:39:36.148
and also a, an inner city area of Miami

00:39:36.158 --> 00:39:40.448
in Florida? Like, those are two very different worlds, and so trying to capture

00:39:40.488 --> 00:39:42.048
that in a universal

00:39:42.068 --> 00:39:42.538
way. Mm-hmm.

00:39:43.128 --> 00:39:44.988
So, you know, when Jim and I were

00:39:45.048 --> 00:39:48.008
creating this thing, we made sure that we were

00:39:48.648 --> 00:39:52.028
robust or immune to socioeconomic status,

00:39:52.688 --> 00:39:53.068
race,

00:39:53.428 --> 00:39:54.128
religion,

00:39:54.488 --> 00:39:54.988
country of

00:39:55.168 --> 00:39:57.328
origin, ethnicity,

00:39:57.628 --> 00:40:01.268
I mean, all sorts of things that could be influential,

00:40:02.168 --> 00:40:05.108
uh, and contribute to miscaptures of data.

00:40:06.028 --> 00:40:06.228
Um,

00:40:06.448 --> 00:40:06.888
in fact,

00:40:07.368 --> 00:40:11.208
uh, I think it was either last year's draft or the 2021

00:40:11.268 --> 00:40:15.088
draft, 10 of the top 11 scorers were minorities,

00:40:15.928 --> 00:40:23.008
um, which is interesting because one of the criticisms in, in some forms of testing, not just

00:40:23.068 --> 00:40:29.908
in sports but others, is that they can be culturally biased, and they are. Um, like for example, uh, in

00:40:29.968 --> 00:40:36.768
a traditional intelligence test, one of the questions that's can be asked is what is a schooner? And that, I

00:40:36.808 --> 00:40:41.128
remember learning that and getting really frustrated because, again, coming from New Mexico,

00:40:42.238 --> 00:40:45.018
I've never come across a schooner. I don't know what a schooner is. And

00:40:45.068 --> 00:40:45.908
for those that don't know, a

00:40:46.008 --> 00:40:47.208
schooner is a, a boat.

00:40:48.348 --> 00:40:51.908
So you have a, you have a competitive advantage if you come from the coast,

00:40:52.168 --> 00:40:54.268
right? Because y- you've been exposed

00:40:54.308 --> 00:40:54.868
to schooners.

00:40:55.328 --> 00:40:59.288
I hadn't. So we took things like that, and we threw them out, and we said, "We're just gonna focus

00:40:59.408 --> 00:41:02.027
more on the cognitive abilities that

00:41:02.068 --> 00:41:04.328
we know we can measure without

00:41:04.368 --> 00:41:08.048
bias." Yeah, me, and Todd look

00:41:08.168 --> 00:41:11.138
HR like. We're both Midwesterners. Todd is from a farm

00:41:11.148 --> 00:41:14.008
in Iowa, so he's- Yeah, you described me perfectly ... from the middle

00:41:14.048 --> 00:41:17.008
of nowhere. Yeah, it sounds like, it sounds like he's Josh

00:41:17.048 --> 00:41:20.968
Allen, and I'm Tom Brady. It's possible, right? And, and that becomes an interesting

00:41:21.008 --> 00:41:26.028
question- Yep ... of these are two incredibly successful individuals at the top of their game, but they might

00:41:26.088 --> 00:41:26.928
be doing it in very

00:41:27.068 --> 00:41:29.248
different ways. And,

00:41:29.268 --> 00:41:33.178
and so, you know, it's funny because I, I've actually had GMs

00:41:33.268 --> 00:41:33.648
say,

00:41:34.168 --> 00:41:37.018
"Scott, who should I pick, this guy or that

00:41:37.048 --> 00:41:38.048
guy?" And I'll

00:41:38.128 --> 00:41:40.068
always say, like, I, I, I

00:41:40.248 --> 00:41:42.068
love the,

00:41:42.308 --> 00:41:45.348
um, the pressure and the intensity of the question,

00:41:45.988 --> 00:41:46.068
but

00:41:46.128 --> 00:41:46.848
I also say, like,

00:41:47.688 --> 00:41:51.988
um, "If I can answer that or if I can predict that for you, I would ask for a lot

00:41:52.008 --> 00:41:52.188
more

00:41:52.228 --> 00:41:55.988
money, and I would also probably- Yeah ... go to the owner and tell him that we can fire

00:41:56.128 --> 00:41:56.988
you and just put me

00:41:57.028 --> 00:42:00.008
in spot." Like, this is all just us trying

00:42:00.088 --> 00:42:05.118
to make, um, you know, like well-educated guess- I mean, it's the same thing, like,

00:42:05.888 --> 00:42:10.048
if my financial advisor's so brilliant at investing in the stock market, what does he need

00:42:10.108 --> 00:42:14.198
my money for? He should be a billionaire. Like, human behavior

00:42:14.708 --> 00:42:20.008
and human interaction is so complicated that all we can do is make well-educated guesses.

00:42:20.588 --> 00:42:22.108
What I think's interesting is

00:42:22.488 --> 00:42:23.968
the same way, if you ever watch,

00:42:24.008 --> 00:42:25.128
like, Poker,

00:42:25.448 --> 00:42:27.068
Poker Night on ESPN, which

00:42:27.108 --> 00:42:29.107
is a game of luck, but how

00:42:29.188 --> 00:42:33.118
come the five guys at the final table all seem to be the same dudes,

00:42:33.228 --> 00:42:33.448
right?

00:42:34.168 --> 00:42:39.388
So, uh, Louis Pasteur has that great line about how chance favors the prepared mind,

00:42:39.948 --> 00:42:43.328
and I think when you have really good information,

00:42:43.928 --> 00:42:46.428
you can make well-educated decisions.

00:42:46.818 --> 00:42:52.032
And so one of the things that happens is-Trying to figure out what

00:42:52.112 --> 00:43:00.312
is noise and false information versus what's a signal to what would make a Josh Allen or a Tom Brady

00:43:00.392 --> 00:43:07.972
is hard, but there are some teams and some individuals that are unbelievably good at finding that

00:43:08.052 --> 00:43:11.512
talent, and I think part of it is they're well-informed.

00:43:11.872 --> 00:43:16.002
Um, that's one of the things that I think's been really cool with the AIQ. Going back

00:43:16.052 --> 00:43:18.142
to the, "Hey, should I take this guy or that

00:43:18.152 --> 00:43:21.932
guy?" I said, "I can't answer that for you, but what I can tell

00:43:22.032 --> 00:43:29.082
you is this guy's AIQ profile suggests he's more of like a C ball, hit ball kinda guy,

00:43:29.632 --> 00:43:30.022
and this

00:43:30.052 --> 00:43:32.972
guy's AIQ is more of like a, hey, I

00:43:33.052 --> 00:43:35.152
can be clever and do

00:43:35.212 --> 00:43:36.892
things like, you know, delayed

00:43:37.012 --> 00:43:42.032
stunts and zone blitzes and a lot more complicated things. So you tell me, which do

00:43:42.072 --> 00:43:44.572
you think would be a better fit in your organization?"

00:43:45.252 --> 00:43:47.032
And that's, I think, part of how

00:43:47.052 --> 00:43:49.082
they, they led to their decision-making of

00:43:49.112 --> 00:43:56.812
which one they took. Yeah, that's a good distinction because I imagine you'd get a lot of general managers or

00:43:56.852 --> 00:44:00.032
head coaches coming to you and saying like, "Hey, Scott, we wanna make the best

00:44:00.092 --> 00:44:03.272
roster possible. We know technical skills are important,

00:44:04.592 --> 00:44:08.072
uh, but we want a roster that is intelligent and cohesive and fits together,

00:44:08.152 --> 00:44:10.012
right? Like, how do we do that?" So I imagine that comes up

00:44:10.022 --> 00:44:11.892
a lot for you, right? All the

00:44:12.012 --> 00:44:14.212
time. And, and it goes back to, like,

00:44:14.852 --> 00:44:16.372
you know, it's interesting because

00:44:18.032 --> 00:44:21.002
y- you have seen this, the quote unquote dream teams that just

00:44:21.002 --> 00:44:25.902
don't work. You know, whether it's like, oh, we're gonna put a bunch of star players together, but we've only

00:44:25.952 --> 00:44:30.992
got one ball in basketball, or, you know, again, you'll see this sometimes in the NFL

00:44:31.072 --> 00:44:34.972
where, oh, we've got everything in place, but we're just gonna add a quarterback at the, at the,

00:44:35.092 --> 00:44:36.152
as the final piece.

00:44:36.892 --> 00:44:36.992
And

00:44:37.032 --> 00:44:37.742
sort of it's like,

00:44:38.652 --> 00:44:38.832
so

00:44:39.252 --> 00:44:41.112
what, what comprises

00:44:41.792 --> 00:44:43.032
a winning team

00:44:43.612 --> 00:44:48.132
is not just, oh, we're gonna get the best individuals. It's really about, like, we need to get

00:44:48.172 --> 00:44:49.572
the best interaction.

00:44:50.272 --> 00:44:52.952
Um, one of the statements that I'll give to teams when I'm

00:44:53.012 --> 00:44:57.072
working with them is I'll say, "It's funny because we fall in love

00:44:57.112 --> 00:45:01.091
with players, but what we really desire is

00:45:01.132 --> 00:45:05.512
their production." It's production over person.

00:45:06.432 --> 00:45:09.212
And so what happens is you think when you grab

00:45:09.252 --> 00:45:13.412
player X, you're getting their production, but in reality,

00:45:13.512 --> 00:45:13.852
player

00:45:14.292 --> 00:45:19.192
X is a combination... Or sorry, in reality, the production

00:45:19.692 --> 00:45:21.072
is a combination of

00:45:21.092 --> 00:45:26.002
player X and some of the environment that that is currently happening, and

00:45:26.052 --> 00:45:32.062
that environment can be, you know, some of the other players. So for example, a wide receiver's only as good

00:45:32.112 --> 00:45:33.012
as the left tackle

00:45:33.052 --> 00:45:33.612
can block,

00:45:34.052 --> 00:45:37.052
right? 'Cause if a left tackle can't block, the wide receiver

00:45:37.092 --> 00:45:40.212
can't, you know, make long routes or deep routes.

00:45:40.952 --> 00:45:41.172
Um,

00:45:41.492 --> 00:45:45.092
that's one environment thing is just, you know, teammate capability. Another one

00:45:45.152 --> 00:45:49.752
is, like, you know, don't underestimate the value of, say, a nutritionist

00:45:50.472 --> 00:45:50.812
who

00:45:51.452 --> 00:45:51.692
is

00:45:52.212 --> 00:45:57.112
forged a meaningful relationship with a player in a way where the player goes, "I just don't wanna let

00:45:57.212 --> 00:45:58.052
that nutritionist

00:45:58.152 --> 00:45:58.472
down."

00:45:59.112 --> 00:46:05.842
Like, that kind of stuff happens, and so when we're looking for that production, I think we gotta measure these

00:46:05.872 --> 00:46:12.892
four buckets that we talked about and really kind of go, "Okay, if we grab this person, do we understand

00:46:12.972 --> 00:46:20.732
his or her success so that we can replicate it easily in our system? And if we can't replicate it

00:46:20.812 --> 00:46:22.172
easily, can we replicate

00:46:22.212 --> 00:46:22.292
it

00:46:22.672 --> 00:46:22.932
in a,

00:46:23.232 --> 00:46:26.952
in... Do we have the kind of resources and effort to replicate it in a more

00:46:27.012 --> 00:46:27.842
complicated way?"

00:46:29.472 --> 00:46:33.172
Absolutely. And when you're looking at athlete

00:46:33.192 --> 00:46:39.052
intelligence, you'd mentioned it in passing before a little bit, is this something that's fixed, or have you found

00:46:39.112 --> 00:46:42.022
that athletes can actually change on any of those buckets or any of

00:46:42.032 --> 00:46:44.212
the things that you're measuring? So

00:46:44.272 --> 00:46:48.252
that's that's one of the more complicated questions

00:46:48.332 --> 00:46:51.072
to answer, uh, but I'll do the best I can.

00:46:52.052 --> 00:46:55.012
I think that there's two paths to this answer. Path one is

00:46:55.052 --> 00:47:00.372
you just say yes. Neuroplasticity, which is kind of a new theory, and when I say new I mean the

00:47:00.412 --> 00:47:03.292
last 30, 40 years, neuroplasticity exists,

00:47:03.752 --> 00:47:08.011
and so what we can do is we can do all kinds of brain training mechanisms and

00:47:08.032 --> 00:47:12.352
things like that that can, that can change one's intelligence.

00:47:12.952 --> 00:47:16.992
So that's, one answer is yes. The other answer is

00:47:17.072 --> 00:47:21.052
no, that the idea is, and this is more consistent with the

00:47:21.132 --> 00:47:23.372
literature in intelligence theory,

00:47:23.872 --> 00:47:27.072
that intelligence is one of the most genetically stable traits that we

00:47:27.152 --> 00:47:31.012
have. The interesting thing is with the no, if you go the no

00:47:31.072 --> 00:47:33.312
route and you say intelligence is genetically

00:47:33.452 --> 00:47:33.912
stable,

00:47:34.372 --> 00:47:36.952
that doesn't mean a person is

00:47:37.032 --> 00:47:38.932
unable to execute a

00:47:39.012 --> 00:47:43.032
task. It just means you have to come up with compensatory

00:47:43.192 --> 00:47:47.212
strategies. So what do I mean by that? Going back to my height, being

00:47:47.272 --> 00:47:50.942
short, if the nature of the task is to grab something from the

00:47:51.052 --> 00:47:54.152
top shelf, I just need a ladder

00:47:54.192 --> 00:47:57.012
or a footstool. That's not about me

00:47:57.332 --> 00:47:58.212
making myself

00:47:58.272 --> 00:48:02.052
taller. It's about me coming up with a strategy to get to the top shelf.

00:48:02.592 --> 00:48:07.012
So similarly with the no route of no intelligence is stable, you can't change

00:48:07.092 --> 00:48:09.232
it, it's not you just go, "Okay,

00:48:09.652 --> 00:48:10.452
this person,"

00:48:11.552 --> 00:48:17.062
let's say this person struggles to, um, identify minute details in

00:48:17.072 --> 00:48:19.062
a crowded field, kind of like a Where's

00:48:19.092 --> 00:48:21.952
Waldo task. If someone struggles

00:48:22.012 --> 00:48:22.992
with that, what

00:48:23.032 --> 00:48:24.092
you might do,

00:48:24.512 --> 00:48:30.092
like in the NFL, for example, is you might have him go through progressive reads.

00:48:30.972 --> 00:48:35.072
Rather than identifying and trying to identify the mike or trying to do some pre-snap reads

00:48:35.092 --> 00:48:35.152
of

00:48:35.172 --> 00:48:35.772
what's going on, you go,

00:48:36.102 --> 00:48:39.092
"You know what? We're gonna simplify it. We're just gonna have you go to the first read.

00:48:39.592 --> 00:48:42.012
If it's open, make the throw. If it's not, tuck

00:48:42.052 --> 00:48:47.812
the ball and go." And that's the kind of thing that's an easy fix solution. Doesn't require any additional money

00:48:47.832 --> 00:48:52.972
or anything else. It just requires a game plan.But in the ever-evolving game

00:48:53.012 --> 00:48:57.602
of sports, uh, you know, it's all about like cops and robbers, once people start to figure out that that's

00:48:57.612 --> 00:48:59.891
what's happening, you're a one progressive read

00:49:00.072 --> 00:49:05.712
quarterback, they'll start to defend you in that manner. We know that if we cover the first one, he's gonna

00:49:05.752 --> 00:49:09.162
go. And so then you gotta come up with a different solution to that

00:49:09.192 --> 00:49:12.212
puzzle. If you go the yes route with the brain training

00:49:12.332 --> 00:49:16.152
stuff, well, there's a lot of products out there that, um,

00:49:16.732 --> 00:49:17.032
claim

00:49:17.072 --> 00:49:21.812
to do that, you know, claim to do just that. Like, "Oh, we can get those mirror neurons," or, "We

00:49:21.832 --> 00:49:25.132
get the neurons going, and we change the way people can process

00:49:25.172 --> 00:49:27.032
information." Um,

00:49:27.772 --> 00:49:29.052
what I would share with you

00:49:30.052 --> 00:49:30.432
is

00:49:31.412 --> 00:49:34.752
there have been several teams that have used the AiQ,

00:49:35.432 --> 00:49:40.002
then ran them through a gauntlet of brain training devices that were sold to them, and

00:49:40.032 --> 00:49:41.332
then they did an AiQ,

00:49:42.132 --> 00:49:42.142
uh,

00:49:42.412 --> 00:49:44.202
post- uh, treatment,

00:49:44.932 --> 00:49:48.412
and the AiQ scores didn't change.

00:49:48.712 --> 00:49:49.592
And, and so

00:49:50.012 --> 00:49:54.112
I, I think that's more consistent with the literature that's out there that says, "Hey, this is a genetically stable

00:49:54.192 --> 00:49:54.472
trait."

00:49:57.292 --> 00:50:02.252
And you mentioned that previously there had been some, uh, research and some white papers published related

00:50:02.292 --> 00:50:03.252
to AiQ and on-field

00:50:03.312 --> 00:50:08.932
performance. Is there anything new in terms of the research that you're looking at, or any layers that you're trying

00:50:08.952 --> 00:50:11.052
to peel back currently with AiQ that

00:50:11.092 --> 00:50:11.812
we can look forward to?

00:50:12.392 --> 00:50:13.992
Yeah. Um, we just

00:50:14.172 --> 00:50:17.212
finished writing one... So the first one was with the NFL,

00:50:18.072 --> 00:50:19.092
second one was with Major

00:50:19.132 --> 00:50:25.112
League Baseball. So with the NFL, we looked at things like I mentioned earlier, rushing yards, interceptions, sacks,

00:50:25.212 --> 00:50:26.032
tackles for loss. So like

00:50:26.092 --> 00:50:29.912
meaningful stuff. Um, the one with Major League Baseball was hitting and

00:50:30.012 --> 00:50:32.672
pitching. We found statistically significant,

00:50:33.272 --> 00:50:38.012
uh, correlation with things like batting averages and, you know, strike outs, ERAs,

00:50:38.112 --> 00:50:45.582
stuff like that. And then, um, what's coming next is we've got a, an NBA study that's gonna show some

00:50:45.632 --> 00:50:51.012
of that data, and then we also have, uh, the quarterback specific one, where we're gonna start to

00:50:51.332 --> 00:50:55.022
highlight and identify some of the things that we found with quarterbacks specifically. Those

00:50:55.052 --> 00:50:59.012
are coming next. Yeah, very cool. So

00:50:59.412 --> 00:51:00.192
for our listeners,

00:51:01.252 --> 00:51:07.092
where can people go to learn more about AiQ, and what resources would you recommend to our listeners

00:51:07.112 --> 00:51:08.952
related to anything in the scope of

00:51:09.012 --> 00:51:11.212
athlete intelligence? Sure. Um,

00:51:11.632 --> 00:51:17.152
so where I'd recommend is, uh, like our website is athleticintel.com.

00:51:18.612 --> 00:51:18.932
And,

00:51:19.012 --> 00:51:26.852
uh, and as far as resources about athletic intelligence, like it's interesting, there's not really a whole lot out there,

00:51:26.952 --> 00:51:29.112
um, doing it. So

00:51:29.332 --> 00:51:34.532
I, I think i- if someone wanted to explore it more, I would strongly encourage them to just, you know,

00:51:34.632 --> 00:51:35.052
reach out

00:51:35.092 --> 00:51:38.552
to us, you know, via that website. There's a contact,

00:51:39.012 --> 00:51:39.052
you

00:51:39.092 --> 00:51:46.362
know, page, and you can just email us. You can email us at info@athleticintel.com, or you can, you know,

00:51:46.392 --> 00:51:46.992
reach out to me

00:51:47.072 --> 00:51:52.192
specifically. M- my email address is goldman@athleticintel.com, or Twitter.

00:51:52.572 --> 00:51:52.732
Um,

00:51:53.072 --> 00:51:53.192
you're

00:51:53.232 --> 00:51:57.512
welcome to tweet at me. I, I'll be honest with you, I'm not much on social media, but I do

00:51:57.532 --> 00:52:00.632
get tweeted at a lot. I don't know if that's the right terminology.

00:52:01.232 --> 00:52:05.212
But I'm always happy to be a resource for people who are interested in this,

00:52:05.552 --> 00:52:06.212
in this area.

00:52:07.312 --> 00:52:11.422
Yeah. I think I follow maybe like 800 people on Twitter. You're definitely in my top 750,

00:52:11.552 --> 00:52:11.712
so.

00:52:12.332 --> 00:52:14.972
Yes. Made

00:52:15.152 --> 00:52:15.192
it.

00:52:15.202 --> 00:52:17.012
We did it. Top 750, here we

00:52:17.072 --> 00:52:20.061
go. Um- You're on the up. Yeah. He's

00:52:20.112 --> 00:52:21.132
climbing the ladder right now.

00:52:21.792 --> 00:52:23.192
So you're saying- Yeah ... there's a chance.

00:52:23.512 --> 00:52:25.032
Yeah, that's right. I knew you were good for one

00:52:25.072 --> 00:52:27.992
movie quote at least. There it is. Uh, um,

00:52:28.072 --> 00:52:31.121
so okay. We'll make sure that we share,

00:52:31.712 --> 00:52:37.192
uh, the things that you mentioned, the resources you mentioned in the published episodes. We appreciate that. Something

00:52:37.232 --> 00:52:39.472
we ask all of our guests on the podcast,

00:52:40.152 --> 00:52:42.192
and it's our fun little, uh, question to finish

00:52:42.232 --> 00:52:45.452
things off. is, what is your current training regimen

00:52:45.492 --> 00:52:52.112
like? So, um, I have always enjoyed the kindness

00:52:52.192 --> 00:52:52.892
of friends,

00:52:53.512 --> 00:52:57.212
and, uh, one of the strength and conditioning coaches

00:52:57.292 --> 00:52:57.912
that...

00:52:58.492 --> 00:53:00.032
Well, let me go back.

00:53:00.372 --> 00:53:05.072
I feel like every question I've got like a super long answer for, so I appreciate you letting us kind

00:53:05.112 --> 00:53:09.572
of expand. I hope people are, are enjoying the storytelling and the elaboration.

00:53:09.612 --> 00:53:14.132
I think sometimes this type of format allows us to go deep versus just a quick

00:53:14.252 --> 00:53:15.952
soundbite. But,

00:53:16.052 --> 00:53:20.302
um, I, I, I've always enjoyed working

00:53:20.302 --> 00:53:28.162
with others. So the nutritionist, the strength coach, the athletic trainer, like all, like the whole ecosystem around sports.

00:53:29.072 --> 00:53:30.072
And that brings us back

00:53:30.112 --> 00:53:37.172
to, so I am very fortunate to have befriended some strength and conditioning coaches that have agreed to help

00:53:37.212 --> 00:53:38.332
give me a workout.

00:53:38.652 --> 00:53:38.892
Um,

00:53:39.792 --> 00:53:44.012
and so I follow the workout. I, I, you know, I work out every day, and they give me,

00:53:44.072 --> 00:53:47.112
you know, every like, every month they give me a new, a new workout

00:53:47.172 --> 00:53:53.032
sheet. And, and I would love to give credit to the person who's helping me, the coach, uh, the,

00:53:53.172 --> 00:53:54.112
the strength and conditioning coach

00:53:54.152 --> 00:53:58.152
that's helping me, but I will politely not reveal his name

00:53:58.692 --> 00:54:01.992
because I don't know if he wants to take credit for the way this thing

00:54:02.092 --> 00:54:05.062
looks right now, so. Uh, I'm grateful for

00:54:05.092 --> 00:54:08.152
his help. That's

00:54:08.232 --> 00:54:11.072
awesome. So what are you doing? Just

00:54:11.112 --> 00:54:15.072
getting... What, what kind of, what kind of workouts are you doing? Yeah. So I, uh, I lift weights

00:54:15.152 --> 00:54:20.232
three times a week, and then I do cardio, uh, the other days, the other f- uh, the other four.

00:54:21.732 --> 00:54:25.052
And, and so, um, it's funny, like we go through cycles where

00:54:25.132 --> 00:54:25.752
we'll do like,

00:54:26.432 --> 00:54:29.172
uh, low, low weight, high volume

00:54:29.572 --> 00:54:29.892
kind of

00:54:30.092 --> 00:54:32.062
stuff and then the other

00:54:32.112 --> 00:54:32.792
one is we'll go

00:54:33.232 --> 00:54:35.012
high weight, l- uh, low

00:54:35.092 --> 00:54:37.262
reps. Uh, what's nice is,

00:54:38.252 --> 00:54:43.672
you know, as a guy who's getting older and having his injuries, being a former athlete himself, like

00:54:44.452 --> 00:54:50.002
I, I, I'm grateful because he's, he's folded in some things that just... He's, like he always asks me, "What

00:54:50.012 --> 00:54:51.992
do you wanna accomplish?" I'm like, "I just wanna be able to run

00:54:52.032 --> 00:54:57.032
around with my kids while they're still willing to let me run around with them." And so a lot of

00:54:57.072 --> 00:55:03.026
it is like, you know, core. You know, like-It's definitely not designed for the beach. You know, it's, I'm not

00:55:03.056 --> 00:55:04.976
there to, to, "Which way to

00:55:05.016 --> 00:55:10.116
the beach?" You know, kind of thing. But it, it is one of these things where, uh, I can go

00:55:10.156 --> 00:55:11.036
and play baseball with

00:55:11.116 --> 00:55:13.986
my son at one of his practices, and some of

00:55:14.036 --> 00:55:16.076
the parents are 10 or 15 years

00:55:16.136 --> 00:55:18.536
younger than me, and I can hold my own.

00:55:18.616 --> 00:55:23.056
Uh, that, so I, I give the strength coach who set me up a lot of credit for

00:55:23.576 --> 00:55:24.096
being able to do

00:55:24.136 --> 00:55:24.356
that.

00:55:25.136 --> 00:55:27.216
Yeah, that's awesome. Making more out of the years

00:55:27.276 --> 00:55:31.955
you have. Well- That's good you have all those relationships and, you know, being consistent in your training. It sounds

00:55:31.976 --> 00:55:33.376
like, yeah, you're, you're a beast.

00:55:34.166 --> 00:55:34.816
I don't know about a

00:55:35.036 --> 00:55:38.056
beast, but- Hey, if you're doing it every day, that's legit,

00:55:38.596 --> 00:55:38.856
so.

00:55:39.276 --> 00:55:39.465
Well,

00:55:39.816 --> 00:55:40.316
we try.

00:55:42.316 --> 00:55:45.006
Yeah. I mean, just basically set up the training so you can continue to eat

00:55:45.016 --> 00:55:46.296
green chili burritos. That'd be great.

00:55:49.396 --> 00:55:50.016
Well, um,

00:55:50.396 --> 00:55:52.936
that's awesome, Scott. We really, really appreciate, uh, you

00:55:53.016 --> 00:55:58.096
coming on with us today and talking about AIQ, and like I said, we'll make sure to share all those

00:55:58.136 --> 00:55:59.096
resources that you had

00:55:59.156 --> 00:56:04.046
mentioned, and it was a fantastic talk. We're definitely looking forward to learning more about it and seeing how

00:56:04.076 --> 00:56:08.036
it continues to evolve and kinda monitoring. And I know at least this Sunday when I watch the

00:56:08.076 --> 00:56:09.956
NFL, I'm gonna be watching it through a little bit of

00:56:10.016 --> 00:56:13.056
a different lens. Uh, so we're excited about that. So thank you

00:56:13.076 --> 00:56:19.296
for your time. You know, one of the things is, uh, we have a, an early career professional who has

00:56:19.356 --> 00:56:20.996
been... who has access

00:56:21.036 --> 00:56:25.176
to our database and has taken over our, our

00:56:25.216 --> 00:56:30.476
Twitter account, and one of the things that she's doing is every Sunday she's watching

00:56:31.056 --> 00:56:31.196
and

00:56:31.856 --> 00:56:34.516
matching AIQ events.

00:56:35.056 --> 00:56:35.256
So,

00:56:35.516 --> 00:56:35.736
you know,

00:56:37.456 --> 00:56:40.156
s- player X just made this amazing catch,

00:56:40.536 --> 00:56:41.416
and it's consistent

00:56:41.476 --> 00:56:42.876
with his ability

00:56:43.096 --> 00:56:43.716
regarding this,

00:56:44.176 --> 00:56:47.056
and, and there's been a lot of people who've been having

00:56:47.256 --> 00:56:47.576
fun,

00:56:48.116 --> 00:56:54.056
um, following that. 'Cause I think, uh, like you said, it's, it is, it's just a different way to watch

00:56:54.096 --> 00:56:54.166
the

00:56:54.236 --> 00:56:59.436
sport. Yeah, I saw, like, uh, Garrett Wilson will make a catch, right? And then his, like, spatial awareness.

00:56:59.816 --> 00:57:03.216
I've been following the account, and I've been watching that too, so I'm kinda scrolling through as I'm watching

00:57:03.256 --> 00:57:05.146
all the games, and I saw that, so that was very

00:57:05.176 --> 00:57:06.186
cool. I like

00:57:06.186 --> 00:57:06.776
that. Is that one of the top

00:57:07.276 --> 00:57:10.135
750? Yeah. S. Uh,

00:57:10.176 --> 00:57:10.716
it just made,

00:57:11.136 --> 00:57:14.016
just made it. But now I know two of

00:57:14.076 --> 00:57:15.166
your 750.

00:57:15.526 --> 00:57:16.016
That's fantastic.

00:57:16.616 --> 00:57:20.016
Keep, keep up the great content, and, uh, you might, you might make it into the 600s.

00:57:20.496 --> 00:57:20.776
Woof.

00:57:22.076 --> 00:57:23.316
You know, a young company

00:57:23.416 --> 00:57:27.016
can dream. So anyway,

00:57:27.256 --> 00:57:30.096
really appreciate it. It was, it was great to, to be on here with you today, so

00:57:30.136 --> 00:57:32.096
thank you. Oh, thanks for the opportunity.

00:57:33.056 --> 00:57:34.716
Yeah, thanks for your time.

00:57:39.116 --> 00:57:43.406
We appreciate you tuning in to this episode of the Keiser Human Performance Podcast.

00:57:44.036 --> 00:57:44.996
To stay up to date on

00:57:45.036 --> 00:57:48.016
all things Keiser, follow us @Keiserfitness

00:57:48.056 --> 00:57:50.116
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00:57:50.956 --> 00:57:53.166
For more content, you can visit our Keiser Fitness

00:57:53.236 --> 00:57:57.616
YouTube page and at our website, www.keiser.com.

00:57:58.256 --> 00:57:58.416
Thank

00:57:58.476 --> 00:57:59.026
you, and

00:57:59.056 --> 00:57:59.816
have a great day.