Paulie Steinman: Thoughts from a Small Business Owner

On this episode of the Keiser Human Performance Podcast we sit down with Coach Paulie Steinman. Paulie is the Owner and Head Coach of South Brooklyn Weightlifting Club. In 2010, he started SBWC in a warehouse as a side gig to his printing and embroidery business. Since then, has grown both in size and reputation as the premier barbell sports, strength, and performance training facility in New York City.

Paulie provides insight on his background and his experiences as a small business owner in the private sector of human performance. He shares with us how he integrates Keiser’s pneumatics to get the best out of his wide-ranging clientele and the impact that adding Keiser has made on the growth of his business. He's discusses how he and his staff educates on and implements Keiser - from post-competition programming to return-to-performance protocols. 

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Hi, Paulie. I, appreciate you taking some time to join me on the podcast today.

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How are things in your world over in South Brooklyn?

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They're great, Gabe. Thanks for, uh, thanks for, having me. I mean, we're,

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uh,

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we're, busy. We're, we're working. We're, uh, we're getting people stronger,

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so, uh, no complaints

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for us. Love to

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hear it. Glad things are going well, especially since our education visit to your club just over

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a year ago now. Yeah. We' definitely enjoyed getting to know you and your staff,

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and your shared passion for human performance, education, and of course,

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coaching. Looking forward to your insights on what it's like being a small business owner in the fitness

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industry, and the impact that Keiser has

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made to your gym, uh, since bringing in Keiser. But before we' do that, I'm curious to know more about

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Paulie Styman the person. So- Okay. Yeah ... if

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you're willing, could you tell us. a little bit more about your beginnings, kind of where you came

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from, where you grew up, and really tell us who Paulie

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Styman is. Well,

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um,

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I, I

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like to think about getting into strength training, getting into all of this as kind of my third, um, my

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third life,

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my third career, if you will.

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Um, I, I was actually born

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in London.

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Um, and then I grew up, uh, different areas of the East Coast.

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Then,

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you know, uh,

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Long Island, and then I ended up going to, um, New York

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University,

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where I actually,

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um, graduated with a degree in film.

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And so I spent about 15 years working in the film industry

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in New York City, and I got tired,

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um...

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You know, there was a lot of changes in the industry, and I just, I, I

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got kind of burnt

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out. And,

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um, so pivoted, and for the next 10 years ran

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a screen printing and embroidery

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shop in Red

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Hook, where at a certain

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point I realized I had extra space, and I was building a passion for strength training.

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Um, at that time I was, uh, personally participating

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in CrossFit and, you know, I saw...

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That kinda opened my eyes to kind of being more,

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um, more focused on strength training. I really liked the strength training aspect of things. I like getting strong. Um,

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but I didn't really like the rest of CrossFit.

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And so, you know, I'm happy to have had that experience and that was actually the catalyst

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for me to, you know, start building out my own gym, just because

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what I was looking for didn't really exist in the

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area. You know, you've always heard the tales of, you know, people complaining about commercial gyms because they don't,

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you don't have access to enough equipment or the right equipment and so and so forth. So I think very

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early on my idea was to kind of bring what you'd see in a high performance center

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or, you know, a, a D1 college or, you know, just basically just a, a well-equipped strength

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room, but making it. available to, uh, the public,

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if you will. And so w- we had started

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out in, um,

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you know,

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uh, started out

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in Red Hook and then did it for about two years before we moved to,

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um,

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you know, moved to a bigger space as,

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as, um, as we kind of grew a following and, and group membership.

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But that's, I mean, that's basically, you know... And I know I got into the,

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you know, some of the, how the start of the gym, but that's basically

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is me. For me personally, I've always been, you know, involved in some kind of strength sport or something.

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You know, my early days when I was a, um, when I was a teenager or early teen through most

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of my teens I practiced judo. Um, so that, you know, that kind of,

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uh, got me on the, on the path to being strong and, you know,

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um,

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you know, since then many, many different commercial gyms and obviously

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now. that I own

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my own gym,

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um, I don't have to go anywhere else, so I'm

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spoiled. So being born in London but then moving to New York and growing up, like you said, in Long

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Island, you

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a Giants or Jets

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fan? You know, funny enough, during that time, and I'm not, not a huge football fan,

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but I grew up, um,

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as a Jets fan just because, um, you know, I was a couple towns over from Hofstra University where,

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uh, they used to do their summer training. Funny enough I was taking a, uh,

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a kung fu

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class there for the summer, so

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we were able to... You know, it was, it was actually a lot of fun to watch, you know, stop

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and, you know, on the way to and from class and stop

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and watch their, their training and so and so forth, and this was in the, uh, 1980s,

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so that's when the Jets were actually good for a

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while. So, um, I can't speak

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to it now, but but at the same... That, that's kinda how I,

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how I grew up. Grew up, um, you know, Jets, Islanders, you know, things like that. And then probably

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as I got a little older

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it switched over to, to Rangers

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as I kinda beca- became entrenched in New York

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City. So,

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um, yeah, th-

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th- th- those were my teams when I was coming

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up. Gotcha. So as you moved from the printing and embroidery business and you made this leap into the fitness

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world as a human performance,

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professional- Mm-hmm ... what were your go-to resources for education? Where did you adopt your training principles from?

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It' was, it was a mix. And so

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I,

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you know, I, to be

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very clear, I am, I am very much, um, an outsider

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to this whole thing. So I didn't come up, I didn't, I didn't have... When I came

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into this, I didn't have a degree in, in any kind of, uh, you know, any kind of

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movement or anything else. Like I

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said, I have a fine arts degree from, uh, New York University. But, you know, I think that

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actually gave me a little bit of an advantage

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because then I wasn't kinda pinned down by any conventional, uh, learning or ideas. So a lot

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of... So early

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on,

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um, you know, I, I, I was a starting strength coach for a little bit.

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Um, then, and, uh, my, one of my next bigger influences as I got into powerlifting was, uh, Mike Tuchscherer

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from, uh, Reactive Training Systems,

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um, and I really liked his kind of measured, logical

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approach. Um, I, I think, uh, you know, those, those were some

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of

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the early, early influences. Then a lot of it is just, you know, ideas that I've developed on my own,

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um,

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learning about,

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uh, learning about movement, learning about, um-You

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know, just,

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just a lot

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of, you know,

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a lot of what I've learned

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and where I've kind of looked for knowledge has come

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from having a question that I couldn't

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answer. You know? It's just, you know, so the basic questions at first, it's like what does it mean to

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be strong? How do I get

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stronger? What do I do to get stronger? What works, what's, what doesn't work? Um, I think in the

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beginning I was, you know,

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um, following, you know, a bunch of people from Elite FTS and, you know, things like that, and that was

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like, you know,

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in the, uh, you know, that's about 15 years ago or so. And, and it's, it's,

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um,

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you

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know, I, I, I think and since then

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it's just there's been a lot of trial and error.

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There's

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been, you know, a lot of kind of my own continuing education.

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Um, you know, I've, I've picked up other certifications, you know, I'm a

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certified, uh, a USA Weightlifting coach, a, you know, level two

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weightlifting coach.

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Um, movement-wise,

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um,

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you know, I've gone through the whole Kinstretch,

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um, you know, just system and gotten most of their certifications,

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which funny enough very much, um, started to build my, you know, understanding and kind of learning more about tendon

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strength, um, tendon elasticity, reactivity, which then, and then eccentric

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loading, which then obviously kind of you can see a direct line from that to, um, to Keiser.

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Yeah. What I like about your answer is really

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the curiosity led you down this

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road towards educating yourself, and you just asking really simple questions like, "What does it mean to be strong?

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What is this?"

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You know? And, and allowing that to kind of guide you down this road of education and morph into, you

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know, the individual and the coach and, uh, and gym, owner that, you' are

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now. So I understand that you are now South Brooklyn Weight Lifting Club. Mm-hmm. That started, as you mentioned,

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in 2010

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as a side gig. Yep. So

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why did you decide to go with

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a

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weightlifting club? It appealed to me. I mean, it, it's something that I wanted. I,

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I think that,

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like, so I've been, I've, over my years I've belonged to a lot of commercial gyms,

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and

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it just,

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that, the thing that I find missing from, big commercial

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gyms, among other things,

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are a community. Community and kind of a, you know, a human connection. And, you know, you can, it's very

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easy for an individual to get lost in a commercial

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gym. And it's not, that's not necessarily, it's just the way that commercial gyms are set up. And, and for,

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for us it's like we, we kind of wanted to flip everything on its ear. And I,

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I, and I've been thinking about

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that, um, recently. It's like I think where most gym development and people building gyms going one way, I

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ended up, going another way.

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And, and, and I, and I think that's actually become one of our strengths.

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But it just, you

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know, it just,

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uh, it just made sense

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to me as far as that goes,

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uh, as far as, far as doing

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that. Yeah. I believe looking at your website, I mean, even if you wanna find out more information, I,

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I, you know, I was looking at your website

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and you can see, okay, not, "Join our club, join our gym," but it says, "Join our community,"

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uh, which I thought was- Yeah ... was really awesome, uh, and terrific. So if you can,

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tell us a little bit about this community. Tell us about your clientele, the types of people that are coming

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to your gym, and the services that you and your staff provide.

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Sure.

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Yeah.

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And, and, you know, another thing about community, obviously

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I, you know, if I'm, and as I mentioned before, I'm looking

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for that, you know, that, that D1

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experience, and that's a team experience. And, and that's, that's kind of what I wanna bring to... Because

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a lot of people look at strength

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training, as a very solo and individualized

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experience, but here it's like we can train together, we can suffer together, we can celebrate together, and that's,

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that's, that's what really excited me about building a community,

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is that everybody else can support

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each other, and everybody else... It, you know, it gives people a home and it keeps people

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coming back. They wanna see people, they wanna connect with people, and that,

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you know, in, in a way that's, that's very important. You want people to want to come to the

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gym so that they can get strong. We don't want it to be a,

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we don't want it to be a struggle.

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Um,

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the type of people that come to my gym,

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all walks. All walks. Our, our youngest, you know, we t- you know, we,

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we start training early teens

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and, as I mentioned before, I think we, you know, we have, uh, our oldest member is 79 years old.

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So we're, I think we're spanning,

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you know, 60, 70, uh, or six or seven decades

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of different age. R- we're right now

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I think our youngest is

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12. And you know, we, you know, th- this, this 12-year-old,

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we've actually, you know, they're... And this is the nice thing, and this becomes a generational thing,

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because their

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dad has been training at the gym for years and years and years.

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And so now that, you know, they wanna start creating positive habits for their child,

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and so they're, you know, we, first we

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started with movement. We actually

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then, you know, worked through, um,

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Keiser,

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and now, you know, they're using a, they're using a barbell.

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But we also work hybrid with them also, so it's not always a barbell,

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because that can, that can be a lot, especially for, you know, for a 12-year-old.

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So we like to kinda mix it up, and, and, work other modalities, you know, that,

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that include, um, you know, some body weight work and also Keiser work, and,

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and learning about control and learning

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about, you know, uh, maybe slower eccentrics

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and, you know, explosive concentrics and things like that, and just learning to,

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be a, a good, active human being.

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No doubt. And obviously you're

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a weightlifting club. Clients come to your

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gym to get better, stronger, more powerful with the barbell.

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So what then ultimately led you to considering and purchasing Keiser

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for your gym? Well, I mean, the barbell's great.

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Barbell's wonderful, and it's very, you know, and, and for us it's very

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sport specific. But what I'm finding is that over time, there's, there's, there's also limitations with the barbell. For instance,

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you know, it, it's very, you know, for most of the compound movements that we do, they're very linear.

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There's very little rotation work that's

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built in there. It's v- it's harder to learn how to control different aspects of the movement with the barbell

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because you have to deal with the additional mass of the barbell, and you have to deal with, you know,

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balancing this seven, seven foot long, you know, 20 kilo piece

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of, uh, steel on your back with these awkward plates on your back as

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well,

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so, a- a- among other things.

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So

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what I was finding is that we were losing

00:12:57.650 --> 00:12:59.050
the ability to absorb

00:12:59.170 --> 00:13:05.030
force. People would, you know, they, they just didn't know, how to manage that. And so that,

00:13:05.040 --> 00:13:11.050
that became one of my early things to start thinking about how, how and why, you know, what solution

00:13:11.090 --> 00:13:12.150
am I gonna find for that?

00:13:12.650 --> 00:13:14.010
And, you know, it, it seems

00:13:14.070 --> 00:13:17.190
like all roads kept leading back to Keiser.

00:13:17.790 --> 00:13:19.190
The, and there was honestly, there was another

00:13:19.230 --> 00:13:23.130
limitation. Where we put the Keiser equipment was on the fourth floor of an

00:13:23.230 --> 00:13:28.750
old, as you mentioned before, it's like an old New York City, um, loft building. You know? It's all wood

00:13:28.830 --> 00:13:32.070
construction. I mean, it's very solid all wood construction, but at

00:13:32.110 --> 00:13:35.170
the same time, you know, we had a smaller elevator, and there's

00:13:35.210 --> 00:13:41.030
something wonderful about being able to, like basically, if I need to rearrange that gym, I can move everything, every

00:13:41.070 --> 00:13:42.250
single piece by myself.

00:13:42.850 --> 00:13:46.110
So now, now I'm kinda switching hats a little bit and talking about as a business owner,

00:13:46.170 --> 00:13:50.000
as a coach, and so and so forth. So and the other thing is that since everything

00:13:50.030 --> 00:13:52.090
is controlled by air, um,

00:13:53.130 --> 00:13:57.030
you know, I don't have to worry about additional weight slamming and, you know, bothering our neighbors,

00:13:57.070 --> 00:13:58.570
and so on and so forth. So

00:13:58.630 --> 00:13:58.790
I mean,

00:13:59.090 --> 00:14:05.880
nice kind of like, you know, benefit that I didn't even immediately think about. But being able to just, have

00:14:05.910 --> 00:14:12.050
this granular control over what we do and, over how we use Keiser, and then having so

00:14:12.110 --> 00:14:17.200
many different modalities on how to use Keiser, because, you know, for instance I'll, I'll, I'll

00:14:17.450 --> 00:14:17.690
tell,

00:14:18.070 --> 00:14:22.930
tell our, um, our members, tell our athletes to, you know, a lot of times I'll just be like, "Go

00:14:23.010 --> 00:14:27.570
up and work on this machine," or, "Go up and work on this machine." You know? "Let's, let's work explosively

00:14:27.670 --> 00:14:32.520
here," or, "Let's work, let's do a little bit of hypertrophy here," or, "Let's just work to your power number

00:14:32.530 --> 00:14:36.910
this way," or, you know, whatever it is. And it just, you know, one machine gives me so many different

00:14:36.990 --> 00:14:40.200
options, um, as far as use goes. And there's,

00:14:40.230 --> 00:14:40.420
you know,

00:14:41.290 --> 00:14:45.990
um... It's funny, and I know, I know, you know, we were kind of talking before, and

00:14:46.050 --> 00:14:52.270
you asked me about my favorite. It's like the, um, you know, favorite, favorite Keiser machine changes week to week.

00:14:52.310 --> 00:14:56.710
Depends on my needs. Um, it's almost like, you know, they're all, they're all my children. I can't choose a

00:14:56.790 --> 00:14:57.130
favorite.

00:14:57.550 --> 00:14:59.970
But, but at the same time, it's, it's like they're,

00:15:00.090 --> 00:15:01.130
you know, they- they,

00:15:01.150 --> 00:15:04.250
they're all useful, and that's the wonderful thing. I mean, nothing,

00:15:04.930 --> 00:15:06.210
nothing really collects dust

00:15:06.910 --> 00:15:07.030
up

00:15:07.090 --> 00:15:14.230
there. Yeah, I like what you mentioned, not just from a coaching perspective, but then also obviously from a, a

00:15:14.310 --> 00:15:18.290
small business owner or business owner perspective, just the different things that you need to consider

00:15:18.330 --> 00:15:24.050
such as, you know, the building and the maintenance of the building as well, and how Keiser has benefited

00:15:24.110 --> 00:15:28.120
you in that way, and reduced some of the worry that, you know, is associated with something like

00:15:28.170 --> 00:15:33.050
that. So could you speak a little bit further on the coaching side about some of the integration of

00:15:33.090 --> 00:15:39.090
Keiser with your training. programs and, sessions? How does pneumatics coexist with barbell and other mass base

00:15:39.130 --> 00:15:47.960
resistances? Well, it, I think it cones- it coexists wonderfully. So, so one of the, you know, for,

00:15:48.130 --> 00:15:51.190
for a lot of, a lot of things. for a lot of us, it's, it's about

00:15:51.870 --> 00:15:55.110
there's a skill component, especially for competitive powerlifters,

00:15:55.610 --> 00:15:59.270
competitive weightlifters, where they absolutely have to work with the barbell.

00:16:00.450 --> 00:16:03.990
But after that skill component is there, you know, now, we're just talking

00:16:04.030 --> 00:16:04.190
about,

00:16:04.590 --> 00:16:04.770
you know,

00:16:05.070 --> 00:16:10.040
and, and if we take out the move- the necessary movement patterns to do, you know, the,

00:16:10.470 --> 00:16:12.130
the effectively squat, bench

00:16:12.170 --> 00:16:18.090
press, deadlift, um, the movement patterns that are required to, uh, snatch or, you know, clean and jerk

00:16:18.150 --> 00:16:18.710
effectively,

00:16:19.190 --> 00:16:20.970
you know, y- it's very hard to do that

00:16:21.010 --> 00:16:23.480
without a barbell. But afterwards,

00:16:24.450 --> 00:16:25.010
all, you know,

00:16:25.330 --> 00:16:26.090
everything is open.

00:16:26.590 --> 00:16:27.010
So, so

00:16:27.129 --> 00:16:31.150
now, what we can do is then we can, you know, instead... And then also,

00:16:31.689 --> 00:16:33.009
you know, working with a barbell on a

00:16:33.050 --> 00:16:33.970
regular basis,

00:16:34.290 --> 00:16:37.390
uh, it can be fatiguing and actually stressful to the body.

00:16:37.990 --> 00:16:42.110
Um, you know, just, just kind of, having to always kinda handle and manage a barbell,

00:16:42.610 --> 00:16:45.050
you know, having the barbell on' your back, on' your shoulders, it,

00:16:45.110 --> 00:16:51.980
it, it can, it can actually detract from getting strong over time. And, you' know, there's burnout, and there's overuse,

00:16:52.030 --> 00:16:52.160
and

00:16:52.170 --> 00:16:58.310
so on and so forth. Keiser helps us mitigate all of that stuff because we can, you know, in a

00:16:58.410 --> 00:17:02.030
sense because of pneumatics and 'cause the way the pneumatics are so

00:17:02.110 --> 00:17:04.200
smooth, because they're machines,

00:17:04.589 --> 00:17:06.030
these all become benefits,

00:17:07.089 --> 00:17:10.250
especially in an ecosystem like ours where we're working with

00:17:10.849 --> 00:17:14.290
barbells, and then we can go to, machines. The machines have their place,

00:17:14.950 --> 00:17:15.930
and so people can,

00:17:16.050 --> 00:17:17.349
can get stronger

00:17:18.030 --> 00:17:21.930
and get more volume in, without as, say, much fatigue with, you know,

00:17:22.050 --> 00:17:27.150
joint fatigue with, say, having to, hold a barbell in a front rack. That, that' gets to be, that' gets

00:17:27.170 --> 00:17:28.010
to be stressful over

00:17:28.050 --> 00:17:30.950
time. So why not just, you know, just get on the, squat and,

00:17:31.050 --> 00:17:34.170
you know, just, just squat without having to worry about that?

00:17:34.650 --> 00:17:36.110
So that, that' makes things easier

00:17:36.170 --> 00:17:36.550
as well.

00:17:37.190 --> 00:17:42.970
Um, so that integrates well. Any time that we see an indication of,

00:17:43.050 --> 00:17:49.340
of an injury, we'll, and, and because we have sharp eyes and, you know, everything that,

00:17:49.930 --> 00:17:53.070
y- we haven't really talked about this much yet, but, you know, our model is

00:17:53.130 --> 00:17:53.990
that everything in our gym

00:17:54.030 --> 00:17:59.480
is coached. So our coaches are always watching our athletes, and as soon as they see something, catch something, and

00:17:59.490 --> 00:18:00.760
we've also,

00:18:00.890 --> 00:18:07.140
um, instructed our members, our athletes, to just, "Hey, give us a heads-up. You start feeling something. in the, shoulder,

00:18:07.170 --> 00:18:10.060
let's talk about it right away. Don't wait for it because it's not

00:18:10.070 --> 00:18:15.040
gonna get better. It might, but why do we wanna take that chance where we can say, 'Hey, let's,

00:18:15.070 --> 00:18:18.940
let's give you some homework. Let's do a little bit of rotational work, a little bit of shoulder work up

00:18:18.970 --> 00:18:20.950
on the Keiser,' where we can go low

00:18:21.090 --> 00:18:24.210
impact and, and, low, low mass,

00:18:24.610 --> 00:18:24.730
but

00:18:25.070 --> 00:18:25.950
really get into

00:18:26.010 --> 00:18:31.260
the, into the problem area, into the area that might be overworked from a, from a barbell."So

00:18:31.280 --> 00:18:32.420
it gives a nice respite,

00:18:32.740 --> 00:18:33.020
and there are

00:18:33.080 --> 00:18:35.920
times where people just wanna change things up, and they

00:18:36.020 --> 00:18:41.900
have that option. So people are coming in and they're doing, you know, compound lifts a couple times a week,

00:18:42.040 --> 00:18:46.140
um, and then they're, they're, they're filling in all the other work and accessory work

00:18:46.160 --> 00:18:46.930
and strength work,

00:18:47.680 --> 00:18:47.690
uh,

00:18:48.020 --> 00:18:56.630
with Keiser. Right. You hit on' some of those major benefits there, especially for your population. The reduced mechanical stress,

00:18:56.800 --> 00:19:00.800
the ease of use, obviously providing some variation as well.

00:19:01.240 --> 00:19:05.150
Before we started here, we were talking offline a little bit, you were also talking a little bit about

00:19:05.150 --> 00:19:10.049
a competition that's coming up. Yeah. And how you implement Keiser in post-competition. Can

00:19:10.049 --> 00:19:12.960
you tell us about that? Yeah. Post-competition,

00:19:13.020 --> 00:19:13.840
we need to, you know,

00:19:14.140 --> 00:19:14.760
it's, it's...

00:19:16.440 --> 00:19:22.060
So basically there's, you know, I'm, I'm kind of, like, a bigger, a bigger thing that I' have,

00:19:22.100 --> 00:19:24.220
and this is another thing that led. me, to Keiser,

00:19:24.800 --> 00:19:25.030
was

00:19:25.080 --> 00:19:27.060
that in a

00:19:27.100 --> 00:19:32.020
barbell club, the traditional barbell club, I' mean, it's, it's all barbells,

00:19:32.560 --> 00:19:34.020
but then it's all barbells all the

00:19:34.100 --> 00:19:36.250
time. And, and people

00:19:36.300 --> 00:19:40.390
need a break. People need, you know... Like, more and more I'm thinking about seasons,

00:19:41.000 --> 00:19:45.300
I'm thinking about... And, and I think traditionally with barbell work, people are like, "No, we have a barbell

00:19:45.380 --> 00:19:47.050
all year round. We can train all year round,

00:19:47.560 --> 00:19:52.060
and we can train with a barbell." Uh, and it... So now, I'm more thinking about seasons. So basically

00:19:52.160 --> 00:19:55.220
after this competition, we kinda go into off-season

00:19:55.240 --> 00:20:00.980
for a little bit, and off-season allows me to kind of then go back and take a look at where,

00:20:00.990 --> 00:20:06.860
the movement deficiencies are in the athletes, things that have been overlooked because they need to dedicate the time to

00:20:06.900 --> 00:20:08.340
practice the skill of barbell

00:20:08.400 --> 00:20:10.040
lifting. And now, we can

00:20:10.120 --> 00:20:14.000
say, "Okay, we need to get up there. We need to fix this stuff. We need to, you know, get

00:20:14.060 --> 00:20:15.020
deeper into our hips a

00:20:15.060 --> 00:20:15.579
little bit.

00:20:16.080 --> 00:20:20.840
Uh, you know, we need to kind of start loading up on the, on the calf machine just to get

00:20:20.860 --> 00:20:21.980
the Achilles back to being

00:20:22.020 --> 00:20:24.920
bent, you know, uh, conditioned," and, so and so

00:20:25.000 --> 00:20:31.000
forth. "And, um, you know, we need to get you guys up on the leg extension just because, you

00:20:31.040 --> 00:20:37.200
know, that, that' part of the quad tends to get neglected when you're barbell squatting, and the leg extension fills

00:20:37.240 --> 00:20:41.530
it in nicely." You know, things like that. So, w- we know, we need to, kinda round you out as

00:20:41.640 --> 00:20:48.210
athletes, because I think that's something that gets neglected as well. People just are looking at one modality of strength,

00:20:48.700 --> 00:20:52.000
but they're missing all this other stuff of joint care, of tendon care,

00:20:52.580 --> 00:20:56.000
of, of, you know, just even in a, in a, just, just kind of getting

00:20:56.040 --> 00:21:00.060
the whole body working as a whole and working through a bigger range of wor-

00:21:00.420 --> 00:21:01.060
motion, working

00:21:01.140 --> 00:21:08.980
through mobility, even just, uh, terminal extensions. Just so, so, focusing on, on making sure you complete the whole range

00:21:09.000 --> 00:21:09.060
of

00:21:09.100 --> 00:21:10.960
motion, whatever we're doing.

00:21:11.080 --> 00:21:15.040
You know, changing up, you know, just... And having things be efficient as well.

00:21:15.480 --> 00:21:17.210
The amount of work that we can get done

00:21:18.260 --> 00:21:22.100
with, with the, you know, with all the Keiser pieces that I have, we can get a lot

00:21:22.140 --> 00:21:24.100
more work done. We can get more work done

00:21:24.220 --> 00:21:30.480
faster than we can with just a barbell. There's no changing weights. You wanna change weights, you press a button.

00:21:30.540 --> 00:21:34.060
You know, you wanna, you know, you're, you're working in with a group, it takes two seconds

00:21:34.100 --> 00:21:40.180
to make adjustments. So I mean, those are all nice benefits as well. And we can, you know... Honestly,

00:21:40.280 --> 00:21:41.960
I can, I can use Keiser for, for

00:21:42.000 --> 00:21:47.030
conditioning as well. You know, if we bring us down to, you know, 35% and say we're doing 20, 30

00:21:47.120 --> 00:21:48.000
reps and, you know, we're

00:21:48.040 --> 00:21:53.040
doing short rest, that becomes another modality for us to just get the muscles conditioned.

00:21:53.580 --> 00:21:57.060
So my, my, my goal, my internal directive, my directive to my

00:21:57.120 --> 00:21:59.140
coaches and my team here,

00:21:59.500 --> 00:21:59.960
um, is

00:22:00.000 --> 00:22:06.140
that we want our members to be as well-rounded as possible. Nobody's getting paid to do this. They're paying

00:22:06.260 --> 00:22:06.520
us

00:22:07.080 --> 00:22:07.920
to make them better.

00:22:08.370 --> 00:22:11.060
And so it's our, you know... I, I don- I think

00:22:11.740 --> 00:22:14.000
for a long time it was okay just to get strong,

00:22:14.500 --> 00:22:15.140
but now

00:22:15.480 --> 00:22:16.600
I think about longevity.

00:22:17.220 --> 00:22:20.200
I think about, you know, how can somebody be using this into

00:22:20.220 --> 00:22:20.840
their 60s,

00:22:21.180 --> 00:22:21.880
70s, 80s,

00:22:22.200 --> 00:22:23.979
90s? How can somebody be

00:22:24.100 --> 00:22:25.980
active for all that time? 'Cause, you

00:22:26.020 --> 00:22:29.020
know, as, as, as we all see in the, in the news and we s- all

00:22:29.060 --> 00:22:30.990
see with, you know, in the trades and

00:22:31.020 --> 00:22:34.280
everything else, it's like, it's just people just have to move.

00:22:37.960 --> 00:22:45.240
Definitely did a great job of highlighting the versatility of Keiser and pneumatics specifically and what that can do for,

00:22:45.260 --> 00:22:47.960
you know, all these different types of needs that you might

00:22:48.000 --> 00:22:51.419
have. You mentioned fatigue, you mentioned injuries

00:22:51.520 --> 00:22:53.830
and, um, deficiencies,

00:22:54.160 --> 00:22:54.380
joint

00:22:54.500 --> 00:23:01.630
care, tendon health. I understand that you have some PTs on your team as well. Mm-hmm. Can you provide some

00:23:01.680 --> 00:23:08.110
insight and shine some light on that area and how they're implementing Keiser with these populations or injured populations or

00:23:08.160 --> 00:23:09.130
return to training?

00:23:10.320 --> 00:23:12.080
Sa- same principle. We've had, we've

00:23:12.100 --> 00:23:17.220
had a num- number of people come in. It seems like, you know... So one of my biggest, uh,

00:23:17.260 --> 00:23:21.200
you know, one of the, one of the rec sports that always kind of se- sends a chill down my

00:23:21.220 --> 00:23:22.380
spine is rec soccer.

00:23:23.160 --> 00:23:26.120
Um, you know, and where people are playing rec soccer. 'Cause, you know,

00:23:26.160 --> 00:23:26.820
from what I,

00:23:27.040 --> 00:23:32.570
from what I see from my members and so and so forth, people, you know, fancy themselves better soccer players

00:23:32.580 --> 00:23:38.140
than they are. Even in a, even in a no tackle, um, you know, no tackle, uh,

00:23:38.260 --> 00:23:40.240
league, someone's gonna come in and tackle,

00:23:40.640 --> 00:23:42.020
and then that, that creates an

00:23:42.040 --> 00:23:47.840
ACL injury, and that's usually what happens. It's like usually there's some kind of ACL injury, either that, rec soccer,

00:23:47.850 --> 00:23:50.120
rec, um, you know, rec rugby, things

00:23:50.180 --> 00:23:50.640
like that.

00:23:51.400 --> 00:23:56.650
And what we've successfully helped is, like, post, post-surgery,

00:23:57.440 --> 00:24:00.200
um, you know, post, uh, post-immediate clearance

00:24:00.600 --> 00:24:01.040
or post,

00:24:01.180 --> 00:24:04.200
like, immediate work. We've, we've helped people get back

00:24:04.260 --> 00:24:04.700
to almost

00:24:05.020 --> 00:24:08.980
full, uh, you know, or, and often full activity just

00:24:09.020 --> 00:24:10.240
by starting

00:24:10.260 --> 00:24:12.040
them with programming with the Keiser

00:24:12.140 --> 00:24:18.230
first. Before we even get under a barbell, before we even get into the, the freeform compound movements,

00:24:18.660 --> 00:24:19.020
we're gonna,

00:24:19.440 --> 00:24:20.120
we're gonna work

00:24:20.160 --> 00:24:23.250
a protocol to just slowly build strength,

00:24:23.700 --> 00:24:24.500
work eccentrics

00:24:24.580 --> 00:24:26.120
again, just to help

00:24:26.420 --> 00:24:29.180
build and condition and, and create strength and stability

00:24:29.220 --> 00:24:31.120
for the athlete, and also confidence.

00:24:31.420 --> 00:24:37.370
Self-confidence for the athlete is, is amazing. If they feel like they can actually load that joint properly,

00:24:37.380 --> 00:24:42.464
they're gonna start using it more.If that joint is always tender, they're gonna stay away from it, and it's gonna

00:24:42.524 --> 00:24:47.054
change, um, you know, it's gonna, it's gonna change the way they move, and it's gonna change

00:24:47.124 --> 00:24:48.064
the way they function in the

00:24:48.084 --> 00:24:51.224
future. And the idea that we always have in the gym

00:24:51.604 --> 00:24:55.104
is we want people to eventually forget that they ever had that injury.

00:24:55.844 --> 00:24:59.904
We wanna get them to the point where they just, they feel as a whole human

00:25:00.004 --> 00:25:04.244
being so they're not, it's, it's not something that's inhibiting them in the back of their minds.

00:25:04.684 --> 00:25:07.984
W- they, we want them to get, get as close to 100% as we can. If

00:25:08.024 --> 00:25:09.004
not... And, and

00:25:09.084 --> 00:25:14.944
on top of that, actually more than 100% because we wanna get past the weakness of

00:25:15.004 --> 00:25:17.064
that area that they initially

00:25:17.124 --> 00:25:22.094
had, which kind of exposed them to injury, if that makes sense. You know, so now

00:25:22.104 --> 00:25:25.024
we're taking a look at these areas and say, "Okay, maybe this was always a little

00:25:25.064 --> 00:25:28.024
weaker, but now we need to make sure that that's just a little

00:25:28.104 --> 00:25:31.064
bit stronger, and that everything else gets stronger around

00:25:31.124 --> 00:25:37.113
it, and so that, you know, the, the whole body can function as a whole." Yeah. You nailed

00:25:37.144 --> 00:25:39.064
it with those early stages, the confidence

00:25:39.384 --> 00:25:39.784
piece

00:25:40.144 --> 00:25:41.244
to, to the return

00:25:41.284 --> 00:25:44.144
to training, especially in assisting with

00:25:44.644 --> 00:25:53.064
reducing really that, that neuromuscular inhibition. I mean, you see the confidence that somebody can have on Keiser using pneumatics,

00:25:53.104 --> 00:25:58.134
especially with the unilateral pieces early on, and what that can do for them in the long

00:25:58.204 --> 00:26:02.944
run, like you said, not just getting back to where they were, but then getting past that and, and being

00:26:02.984 --> 00:26:05.254
better than they even were before, prior to injury.

00:26:05.984 --> 00:26:06.084
Um,

00:26:06.484 --> 00:26:07.114
y- it's funny,

00:26:07.184 --> 00:26:10.164
I was laughing, you, you mentioned New York and soccer and,

00:26:10.224 --> 00:26:11.964
and rugby. In Chicago here,

00:26:12.084 --> 00:26:13.234
we, we have issues

00:26:13.304 --> 00:26:17.324
with our hands and fingers. I, I broke my fingers playing some softball

00:26:17.384 --> 00:26:19.204
here. Again? Shattered pinkies.

00:26:20.074 --> 00:26:21.004
Is that you? No, that was actually...

00:26:21.424 --> 00:26:22.164
No, that was from last

00:26:22.224 --> 00:26:25.984
year still. Okay. All right. All right. Yeah. I was just checking. That's right. I remember when

00:26:26.024 --> 00:26:27.024
I was over there. Yeah. No,

00:26:27.084 --> 00:26:27.864
I learned my lesson.

00:26:28.174 --> 00:26:28.944
Okay. I learned my lesson.

00:26:29.424 --> 00:26:29.664
Yeah.

00:26:30.394 --> 00:26:34.564
Yeah. Um, unfortunately there's not much that can help me with that.

00:26:34.684 --> 00:26:42.604
Um, so my question for you is you're starting to take these clients that were training a lot of barbell

00:26:42.644 --> 00:26:45.024
work or, you know, were healthy and then

00:26:45.104 --> 00:26:48.124
had an injury, whichever way they got to the actual Keiser

00:26:48.264 --> 00:26:55.084
piece, how are you educating your clients on what they're feeling when they first start using Keiser for the first

00:26:55.124 --> 00:26:55.404
time?

00:26:58.064 --> 00:26:58.504
Hmm.

00:26:59.044 --> 00:27:02.944
Um, we'll start out, we'll st- uh,

00:27:03.044 --> 00:27:05.004
you know, generally we'll, we'll let them

00:27:05.104 --> 00:27:09.184
feel it first. We'll let them just kinda... W- we're gonna set something

00:27:09.304 --> 00:27:11.984
light and, you know, y- I think I've mentioned this before,

00:27:12.084 --> 00:27:14.924
but again, I love the fact that I can,

00:27:15.084 --> 00:27:15.124
you

00:27:15.184 --> 00:27:20.144
know, it's... J- just for, you know, for multiple reasons, we have all of our equipment set

00:27:20.204 --> 00:27:20.844
in kilos,

00:27:21.464 --> 00:27:22.924
so, you know, we,

00:27:23.204 --> 00:27:24.984
um, and, and everybody gets used to

00:27:25.024 --> 00:27:25.104
it.

00:27:25.184 --> 00:27:30.164
But, but all I was gonna say is that I love the fact that I can incrementally load

00:27:30.744 --> 00:27:34.204
by one kilo at a time. And depending on the machine, it could be a 10th of a kilo.

00:27:34.844 --> 00:27:35.144
Um,

00:27:36.144 --> 00:27:37.144
and so we're starting

00:27:37.184 --> 00:27:40.024
out light, and we're just letting them feel full

00:27:40.084 --> 00:27:44.004
range of motion. We're letting them work through a range of motion and let them,

00:27:44.564 --> 00:27:46.984
let them kind of build confidence just feeling how smooth

00:27:47.004 --> 00:27:51.044
the machines are. Because that's another thing about Keiser.

00:27:51.104 --> 00:27:56.244
It's like you don't, you're not running through these pockets of either light or heavy.

00:27:56.784 --> 00:28:04.144
It's generally continuous resistance as close as you can to continuous similar resistance throughout the entire range

00:28:04.184 --> 00:28:09.024
of motion. And then the other thing that we wanna do is get people used to using a

00:28:09.044 --> 00:28:14.564
full range of motion. So I mentioned terminal extensions before. And, you know, a lot of times, you know, we're,

00:28:14.604 --> 00:28:18.993
we're, like, people will do, say, TKEs separately. But

00:28:19.024 --> 00:28:20.273
what I, what I push

00:28:20.324 --> 00:28:25.124
for when people are using Keiser is I want, on the leg extension, I want a full

00:28:25.164 --> 00:28:31.684
knee extension. On the squat, I want a full ex- a full leg extension. Again, full knee extension. So then

00:28:31.724 --> 00:28:37.284
we're teaching people to access their entire range of motion and strengthen through the entire range of motion. So we

00:28:37.344 --> 00:28:43.724
just start out very slowly, let them, let them feel it, let them feel comfortable. Frankly, it's, it's also about

00:28:43.764 --> 00:28:48.054
getting buy-in, because once they're bought in, then they, then they get

00:28:48.084 --> 00:28:51.164
it and they're like, "Okay, now..." And you can almost gamify

00:28:51.204 --> 00:28:54.004
it. So if I, if I'm working my leg extension, I'm doing

00:28:54.164 --> 00:28:59.164
20 kilos today, I'm sure as heck gonna, you know, go for 21 or 22 kilos next time.

00:28:59.563 --> 00:29:03.044
And then, you know, usually when we say, "Okay, when you get up. to 30, 40 kilos on

00:29:03.104 --> 00:29:04.964
your, on your leg extension," depending on who they

00:29:05.044 --> 00:29:09.004
are, then we can, then we can start other movement patterns, and we can start,

00:29:09.573 --> 00:29:10.984
you know, doing maybe a. more

00:29:11.124 --> 00:29:13.174
free, like, free space thing. There's,

00:29:13.584 --> 00:29:17.064
there's a lot of, and, you know, even on the squat machine, there's a lot of things that

00:29:17.144 --> 00:29:17.924
we, you know, a lot of

00:29:18.084 --> 00:29:21.084
bits that I have around it. For instance, I have, um,

00:29:22.104 --> 00:29:23.284
I've got a nice 20-degree

00:29:23.384 --> 00:29:27.164
wedge that we use if we wanna, you know, hit the quads a little harder.

00:29:27.544 --> 00:29:33.084
I've also got, you know, a Bulgarian split squat stand right behind it, so if people wanna

00:29:33.124 --> 00:29:34.024
do single leg work.

00:29:34.544 --> 00:29:37.074
I also have a couple of just, you know, uh, inch and a half

00:29:37.184 --> 00:29:42.204
rubber pads near it so that if we wanna elevate somebody, so if they want a bigger range of motion

00:29:42.304 --> 00:29:44.964
throughout. So there's, it just, it seems like

00:29:45.004 --> 00:29:48.064
there's not, I'm not very limited in what I can do, and

00:29:48.144 --> 00:29:53.014
that, that's a really nice thing too for what we can offer the members. So then

00:29:53.084 --> 00:29:57.984
they, then at the, at the end, like, basically the whole goal is that they see a path forward for

00:29:58.004 --> 00:30:03.124
themselves, and they start building their confidence immediately, and then they also have this willingness to,

00:30:03.604 --> 00:30:05.164
to keep coming back and doing

00:30:05.244 --> 00:30:05.984
it. It's

00:30:06.044 --> 00:30:11.144
not a chore. It takes two seconds to hop on a machine, set your, set your position, and go,

00:30:11.684 --> 00:30:14.143
and that's a wonderful thing as well. It's not complicated.

00:30:16.124 --> 00:30:22.994
Definitely. You mentioned, uh, the impact that the low momentum resistance has on getting clients through that entire

00:30:23.024 --> 00:30:28.454
range of motion. And then on top of that, the ability to see the objective data on the screen, it

00:30:28.504 --> 00:30:33.014
helps motivate them for when they come back next time, "Hey, what did I do last time?" And, and they

00:30:33.044 --> 00:30:38.014
are motivated to beat that. And I like what you led off with in terms of educating them, just letting

00:30:38.024 --> 00:30:40.274
them feel that. I mean, I know when we came and did our education,

00:30:40.784 --> 00:30:45.124
we could sit there and talk a little bit about mass and pneumatics, but really the light bulb turns

00:30:45.244 --> 00:30:47.004
on when you start feeling it

00:30:47.044 --> 00:30:52.284
and just using it. Yeah, yeah. Once you, once you start, quote unquote, "driving the machines,"

00:30:52.814 --> 00:30:55.264
once you, once you li- literally get them in your own hands,

00:30:55.394 --> 00:30:56.844
and, and, and

00:30:57.054 --> 00:31:00.294
everybody... people don't stop using

00:31:00.354 --> 00:31:05.034
it. It's not, the people that, you know, our members that go- to, the, it's part of their routine

00:31:05.094 --> 00:31:10.014
now. Like, a- and, and that's kind of, and it's even changed the way that we write our

00:31:10.054 --> 00:31:17.734
programming. Because now, what I'm doing is I'm writing programming for the compound list, I'm focusing on that, some supplemental

00:31:17.774 --> 00:31:18.904
work, but I'm leaving

00:31:19.014 --> 00:31:23.694
some of, the, the rest open because now, we can, we have so many accessory options that we can use

00:31:23.734 --> 00:31:28.834
with Keiser. And that's, that's, that's how I'm, you know, that's how things are evolving for us with programming as

00:31:28.874 --> 00:31:31.204
well, is that we're giving, you know, we're letting,

00:31:31.894 --> 00:31:34.014
we're just giving our members the option of doing

00:31:34.094 --> 00:31:37.994
both. And again, if all you have is a barbell, everything looks like

00:31:38.034 --> 00:31:42.974
barbell training. But, I'm fortunate in that, you know, I have these multiple tools that I can

00:31:43.114 --> 00:31:45.294
use and, you know, that just

00:31:45.354 --> 00:31:49.174
kind of, you know, makes me look like a better coach. So thank

00:31:49.214 --> 00:31:55.714
you, Keiser. Yeah, absolutely. Well, obviously we're appreciative of you. And just a quick thought, you were talking about the

00:31:55.734 --> 00:32:02.004
TKEs and, and versatility, my mind went to the four-way hip, the ability to do TKEs on there. Mm-hmm.

00:32:02.094 --> 00:32:04.934
A functional trainer at knee height, you can use one of the straps for

00:32:05.014 --> 00:32:08.214
that. There's a lot of ways to accomplish that with the versatility of that.

00:32:08.294 --> 00:32:11.334
So thank you for, uh, some of your insights

00:32:11.394 --> 00:32:14.114
there. So if you could tell us a little bit, as it really, put your

00:32:14.154 --> 00:32:16.014
business own- uh, owner hat

00:32:16.054 --> 00:32:21.114
back on here, what impact has Keiser made on the growth of your business since last October?

00:32:23.434 --> 00:32:31.034
It's, um, it's contributed. I mean, it's given us, it's, it's, it's ex- it's significantly expanded our training options.

00:32:31.174 --> 00:32:34.234
Um, from a business owner standpoint,

00:32:34.954 --> 00:32:35.244
um,

00:32:37.394 --> 00:32:37.994
low, low

00:32:38.054 --> 00:32:43.054
to no maintenance. You know, we basically, we keep the stuff clean, we make sure everything's moving

00:32:43.174 --> 00:32:43.614
smoothly.

00:32:44.374 --> 00:32:47.234
But, you know, on top of that, I feel very supported

00:32:47.294 --> 00:32:51.154
by Keiser. So, so, you know, we were talking offline before and I just,

00:32:51.254 --> 00:32:52.094
I, I, like,

00:32:52.174 --> 00:32:57.674
there was, I had a small technical issue and I was able to call, you know, call Keiser, and within

00:32:57.713 --> 00:32:58.954
10 minutes I was talking to a

00:32:59.034 --> 00:33:01.094
tech. Tech walked me through everything,

00:33:01.514 --> 00:33:04.114
it was fixed in, in 20 minutes. So everything done

00:33:04.574 --> 00:33:06.214
in 20 minutes. And as a business

00:33:06.294 --> 00:33:10.914
owner, I hate having to hassle with things like that. I don't, you know, especially as you mentioned before, a

00:33:10.954 --> 00:33:11.174
small

00:33:11.274 --> 00:33:14.194
business owner, so what that means is I'm wearing more hats.

00:33:14.754 --> 00:33:17.154
And so, you know, one of my hats is chief maintenance

00:33:17.254 --> 00:33:17.934
opera- you know,

00:33:18.294 --> 00:33:20.914
stuff like... So I don't wanna, I don't wanna have to

00:33:21.034 --> 00:33:23.074
waste a day trying to track

00:33:23.134 --> 00:33:26.074
somebody down, dismantling an entire piece,

00:33:26.454 --> 00:33:26.594
and

00:33:26.974 --> 00:33:30.094
maybe having it work or maybe never having it work the same way

00:33:30.104 --> 00:33:34.174
again. With, I feel very confident in, in Keiser as far

00:33:34.234 --> 00:33:40.014
as, um, you know, it just being solid state. In, in a funny way it's, it is very solid state

00:33:40.034 --> 00:33:40.094
in

00:33:40.134 --> 00:33:44.314
my mind and, you know, it's, it's, and all, all that means is that, like, there's not a lot of

00:33:44.374 --> 00:33:46.014
moving parts, um,

00:33:46.734 --> 00:33:51.174
and, and it's very easy to, to look after and, and care for. So that, that works really

00:33:51.214 --> 00:33:54.434
well. Um, another thing I think about, it's, it's fast.

00:33:54.974 --> 00:33:56.014
You know, there's not a lot

00:33:56.094 --> 00:33:57.974
of, like, lot of complicated

00:33:58.034 --> 00:33:58.654
adjustments,

00:33:59.114 --> 00:34:02.014
so y- you know, working in small groups, it's very easy to

00:34:02.074 --> 00:34:07.714
have people, you know, move in and out of equipment or work in, work in as teams with, um, with

00:34:07.794 --> 00:34:09.974
almost no slowdown and, you know, maybe even

00:34:10.034 --> 00:34:11.353
just train faster.

00:34:12.074 --> 00:34:12.414
Um,

00:34:12.954 --> 00:34:15.214
other things I like about, you know, as a business owner,

00:34:15.813 --> 00:34:21.174
um, the displays. You know, the d- displays are nice because they do give you a little bit of biofeedback.

00:34:21.654 --> 00:34:21.974
You know, it

00:34:22.014 --> 00:34:27.074
does, you know, it does gamify things a little bit where you're trying to kinda hit and maintain

00:34:27.114 --> 00:34:31.094
a power number, and you're trying to maintain that power, and you're seeing that right in front

00:34:31.114 --> 00:34:33.154
of your face. Um, it's

00:34:33.293 --> 00:34:36.994
just, you know, it's, it's thought out, well-developed.

00:34:37.074 --> 00:34:42.884
You know, I, I tell, Keiser's been around for, what, over 40 years, around 40 years. And, you know, I,

00:34:42.884 --> 00:34:48.063
I mentioned that to our members as well. I said, "This is not, this is not a brand-new company. This

00:34:48.074 --> 00:34:49.164
is a company that's been,

00:34:49.914 --> 00:34:57.174
that, that invests in itself, invests in, in its education, and invests in, um, you know, its, its owners,"

00:34:57.814 --> 00:35:02.954
and, and that shows. And so those are all things, again, that are, that are important to me as

00:35:03.014 --> 00:35:05.384
a business owner because I wanna be supported,

00:35:05.734 --> 00:35:07.054
because I don't wanna just have this piece

00:35:07.074 --> 00:35:10.093
of equipment and then find myself being stressed out,

00:35:10.734 --> 00:35:10.994
um,

00:35:11.314 --> 00:35:11.974
if equ-

00:35:12.054 --> 00:35:17.954
a piece goes down, if something happens. I'm, I'm confident knowing that if there's a bigger issue, you know,

00:35:18.094 --> 00:35:22.444
you can ser- send your ser- your local service team out to fix it. If it's a small issue, I

00:35:22.474 --> 00:35:28.664
can just make a phone call. Um, you know, it's, uh, I very much appreciate all that stuff. I don't

00:35:28.714 --> 00:35:36.464
have to think about it. Yeah. Well, thank you, and obviously we appreciate having you a- as a part of

00:35:36.614 --> 00:35:43.454
our community as well and, and people like you and like-minded individuals. So I'm gonna press you here a little

00:35:43.494 --> 00:35:49.794
bit. Go ahead. You said it's like choosing a favorite child. Yeah. What is your favorite piece of Keiser equipment

00:35:49.834 --> 00:35:55.974
and why? Um, I would say, I would say these... a lot of times I think if I

00:35:56.034 --> 00:35:57.194
come back to it, it's probably

00:35:57.214 --> 00:36:06.174
the four-way hip because it can do so much, um, so quickly. And, and I find that a lot of,

00:36:06.214 --> 00:36:12.574
especially a lot of our community, a lot of our power lifting members, you know, especially power lifters, have issues

00:36:12.634 --> 00:36:16.094
with their hip just because there's so much loading in that area.

00:36:16.594 --> 00:36:21.034
Mm. And being able to kind of find relief and quickly work through all

00:36:21.074 --> 00:36:21.104
the,

00:36:21.174 --> 00:36:23.124
you know, um, abduction, adduction,

00:36:23.634 --> 00:36:23.994
flexion,

00:36:24.014 --> 00:36:30.053
and extension, working it all different ways, paces, so on and so forth, there's a million ways to use it.

00:36:30.514 --> 00:36:34.974
It's not just four-way, right? And so, so that's, that's one of, that's, that's

00:36:35.014 --> 00:36:38.004
probably, um, at the top of my list. As far

00:36:38.054 --> 00:36:41.004
as kind of other things that go, it's, you know...

00:36:42.574 --> 00:36:43.034
So that, that

00:36:43.074 --> 00:36:46.034
would be my, one of my personal favorites. I think staple

00:36:46.614 --> 00:36:52.494
for us is also leg extension, um, and, and, you know, the hamstring curl.Um,

00:36:53.154 --> 00:36:56.154
see, I'm gonna go down the whole list. You know, this is how it's gonna end up, right?

00:36:56.374 --> 00:37:00.034
It's like they're all in here. But also, also the functional trainer and the, you

00:37:00.074 --> 00:37:01.974
know, th- that for being able to do

00:37:02.014 --> 00:37:04.204
rotational work, um, things,

00:37:04.314 --> 00:37:04.514
you know,

00:37:05.014 --> 00:37:09.154
there's... But, but yes, if you were to press me right now, top of my list would be four-way hip,

00:37:09.234 --> 00:37:15.934
possibly calf, um, kind of falling under that just because of the way that, um, that we can

00:37:16.014 --> 00:37:17.114
use the calf. I think

00:37:17.154 --> 00:37:19.134
it's probably one of the re- the best-built

00:37:19.234 --> 00:37:25.234
calf machines, especially because we're, we're dealing, we're not really kind of in a sense like not dropping

00:37:25.274 --> 00:37:27.154
the heel but, you know, kind of plantar flexing

00:37:27.194 --> 00:37:33.074
instead. That kind of translates better to sport. And just, you know, sometimes I like to just get on there

00:37:33.114 --> 00:37:34.104
and, and just

00:37:34.454 --> 00:37:39.994
rotate around and just kind of find the different angles to really just get deeper into, you know,

00:37:40.054 --> 00:37:44.974
the Achilles and the, uh, the soleus and so on and so forth. So, um, you know,

00:37:45.074 --> 00:37:49.314
those would be the main ones. I would say on certain days, maybe Mondays, it's chest press,

00:37:50.054 --> 00:37:51.074
uh, that kind of thing.

00:37:51.474 --> 00:37:51.774
So,

00:37:52.114 --> 00:37:52.154
you

00:37:52.214 --> 00:37:54.044
know, it, it's... But th- those would be some

00:37:54.074 --> 00:37:58.114
of the top. On International, uh, Bench Press Day. Yes,

00:37:58.174 --> 00:37:59.974
of course. That's why, that's why I mentioned

00:38:00.044 --> 00:38:02.954
it. Every

00:38:03.014 --> 00:38:06.174
day is. Yeah. Uh, so you provided- Depending on who you are, right?

00:38:06.554 --> 00:38:06.814
Yeah.

00:38:07.274 --> 00:38:08.014
So you provided

00:38:08.334 --> 00:38:08.344
a,

00:38:08.694 --> 00:38:13.114
a brief history just about how you got started. My question for you is moving forward, what's

00:38:13.174 --> 00:38:15.174
next for Paulie Simon and South Brooklyn

00:38:15.234 --> 00:38:19.024
Weightlifting Club? Ah. I, you know, it's

00:38:19.054 --> 00:38:25.494
funny, we... I think about different concepts. I think about,

00:38:26.854 --> 00:38:27.234
um,

00:38:28.994 --> 00:38:32.224
you know, there's thoughts of, there's always thoughts of opening a second location,

00:38:32.654 --> 00:38:35.994
right? But, but right now, we, we do occupy about 15,000

00:38:36.094 --> 00:38:39.994
square feet. I think about different ideas. of. how

00:38:40.074 --> 00:38:46.094
to introduce training and, you know, one of the things I, think about would be to open a

00:38:46.134 --> 00:38:47.184
new location that would

00:38:47.214 --> 00:38:50.104
be really everything that a commercial

00:38:50.194 --> 00:38:53.914
gym isn't, and, I think that's what a lot of people are looking for.

00:38:54.054 --> 00:38:55.914
So, and, you know,

00:38:56.034 --> 00:38:58.034
funny enough, all of this can be done with

00:38:58.114 --> 00:39:00.034
Keiser, just, just in the

00:39:00.094 --> 00:39:01.014
sense of, of

00:39:01.134 --> 00:39:01.923
using the racks

00:39:02.253 --> 00:39:03.994
and having, basically having lots

00:39:04.014 --> 00:39:05.954
of racks and lots of,

00:39:06.154 --> 00:39:09.094
um, lots of all the Keiser performance

00:39:09.134 --> 00:39:11.994
machines and not... and then maybe, like, some,

00:39:12.074 --> 00:39:15.074
some additional specialized bodybuilding stuff.

00:39:15.734 --> 00:39:15.914
But

00:39:17.314 --> 00:39:18.314
for whatever reason,

00:39:19.154 --> 00:39:20.414
most commercial gyms

00:39:20.994 --> 00:39:21.254
are,

00:39:21.874 --> 00:39:22.074
you know,

00:39:22.654 --> 00:39:23.014
all about

00:39:23.034 --> 00:39:29.104
treadmills, uh, you know, stair steppers, things like that, all the cardio stuff. The strength stuff s- stuff takes

00:39:29.154 --> 00:39:32.414
up less, but I think that there's definitely demand

00:39:32.454 --> 00:39:37.934
for the type of gym that I'm thinking about, like a performance center that would be open to the

00:39:38.014 --> 00:39:42.054
public. One of the issues, not, it's not necessarily an issue, but we're, we're more

00:39:42.094 --> 00:39:42.934
of a private gym

00:39:43.414 --> 00:39:43.754
where,

00:39:44.454 --> 00:39:47.094
you know, people come in, they're coming in for

00:39:47.194 --> 00:39:52.014
coach training. I would wanna see about, you know, creating something that could be open to

00:39:52.034 --> 00:39:55.184
the public where, where there's not that coached element,

00:39:55.554 --> 00:40:00.244
but people have access to what I would consider the right equipment to get strong,

00:40:00.714 --> 00:40:03.934
not just a bunch of random stuff that's not well thought out and so on and so

00:40:04.014 --> 00:40:08.314
forth. Yeah, definitely.

00:40:08.634 --> 00:40:09.994
And, you know, obviously we're

00:40:10.034 --> 00:40:15.034
gonna, you know, reach out to you and, and follow you and follow

00:40:15.074 --> 00:40:20.714
South Brooklyn Weightlifting Club and, you know, hope for, hope for, uh, your success, and, and we'll continue to root

00:40:20.754 --> 00:40:23.214
for you. I have a couple of quick hitters

00:40:23.534 --> 00:40:25.034
before we wrap up here. Uh-

00:40:25.043 --> 00:40:27.014
Mm-hmm ... lightning round, so to speak, if you're ready

00:40:27.074 --> 00:40:28.293
for that. I'm ready.

00:40:28.854 --> 00:40:30.074
All right, we're gonna go rapid fire, all

00:40:30.094 --> 00:40:31.114
right? Favorite

00:40:31.174 --> 00:40:33.374
food. Scrambled eggs.

00:40:34.694 --> 00:40:36.054
Favorite barbecue menu

00:40:36.654 --> 00:40:38.014
item at

00:40:38.054 --> 00:40:40.954
Dino Barbecue. At Dino Barbecue,

00:40:41.014 --> 00:40:43.124
the ribs. Good answer.

00:40:43.574 --> 00:40:45.154
Best coffee nearby in Gowanus.

00:40:46.234 --> 00:40:47.994
In Gowanus, um, Aberford

00:40:48.074 --> 00:40:51.314
Road. Favorite activity outside

00:40:51.354 --> 00:40:55.034
of work. Yeah, probably just enjoying

00:40:55.084 --> 00:40:59.374
the city. Just, uh, getting out, walking around, exploring new places.

00:40:59.634 --> 00:41:01.974
Um, there, there's a reason why I live

00:41:02.014 --> 00:41:05.014
in Brooklyn, and, you know, and w- I just, just getting out

00:41:05.084 --> 00:41:09.094
there and, you know, exploring a new restaurant, finding a new shop, just,

00:41:09.254 --> 00:41:13.043
just seeing how it changes and just being part of the vibrancy of New

00:41:13.134 --> 00:41:16.944
York. The Jets will win a Super Bowl by the

00:41:17.034 --> 00:41:18.974
year blank. I

00:41:19.014 --> 00:41:19.834
have no idea.

00:41:20.154 --> 00:41:24.014
That s- I don't know if anybody does at this point. I mean,

00:41:24.154 --> 00:41:26.044
you know, it's, uh, it's, it's,

00:41:27.554 --> 00:41:29.154
yeah, it's, it's, that's, that's

00:41:29.254 --> 00:41:31.074
kind of a, that's a loaded

00:41:31.134 --> 00:41:33.934
question. Hey, I'm a Bears fan,

00:41:34.014 --> 00:41:35.914
so I'm right there with you. Yeah. Yeah,

00:41:36.014 --> 00:41:40.954
I can imagine. For human performance and fitness enthusiasts who are

00:41:41.014 --> 00:41:45.934
visiting New York, in, in the Brooklyn area and wanna come by and check out South Brooklyn Weightlifting Club,

00:41:46.014 --> 00:41:47.154
what's the best way for them to reach

00:41:47.194 --> 00:41:53.074
you? Um, they'd probably go to our website and, you know, southbrooklynwc.com,

00:41:53.854 --> 00:41:57.424
and there's a, there's a way to connect with us there. Just send us an email,

00:41:57.754 --> 00:42:03.034
um, very easy. What we do allow, you know, we, we, as I mentioned before, we,

00:42:03.074 --> 00:42:04.514
you know, it's a, we're a membership-based

00:42:04.554 --> 00:42:04.784
gym,

00:42:05.614 --> 00:42:09.214
but we do have, we do allow drop-ins for out-of-town guests.

00:42:09.874 --> 00:42:13.294
And so it kind of becomes a very nice thing for people, you know, they're traveling

00:42:13.334 --> 00:42:20.054
from, all over the country, they're prepping for a competition, they just, want something different than a commercial gym. Um,

00:42:20.114 --> 00:42:22.004
so yeah, just, reach out and just let

00:42:22.034 --> 00:42:24.004
us know, what you need, and we can set you up

00:42:24.034 --> 00:42:27.154
with a day pass. Awesome. Anything else

00:42:27.194 --> 00:42:35.074
that you'd like to share? No, aside from my, um, my gratitude to Keiser for, um, for taking me

00:42:35.114 --> 00:42:39.094
in and, and in kind of providing all this awesome equipment for us to,

00:42:39.154 --> 00:42:41.994
for me to use, it, it, uh, frankly, it' just, makes

00:42:42.014 --> 00:42:44.154
me look better, and so I appreciate that.

00:42:44.994 --> 00:42:49.334
Of course, we appreciate you. Awesome. Paulie, thank you so much for joining me today. It' was, a blast.

00:42:49.794 --> 00:42:52.034
I'm hoping I can get out to New York soon, like I mentioned, and, come

00:42:52.174 --> 00:42:58.624
visit. Been a lot of gyms, and like I said previously, South Brooklyn Weightlifting Club was easily one of my

00:42:58.654 --> 00:43:03.004
favorites. You mentioned the, wood beams that' are there. It' has this early mid-1900s-

00:43:03.994 --> 00:43:07.094
Yeah ... New York industrial character, and I really can't wait to come back to that. I love

00:43:07.194 --> 00:43:07.514
training

00:43:07.534 --> 00:43:11.094
in that. Yep. And we just really appreciate you and look forward to speaking again soon.

00:43:12.134 --> 00:43:14.174
Likewise. I appreciate it, man. Thank you.